Peps Industries in exclusive partnership with Flipkart
Mumbai, 3rd April 2018: Peps Industries, India’s top selling spring mattress company, today announced an exclusive partnership with Flipkart, the e-commerce company. Through the partnership, Flipkart will gain exclusive rights to sell Peps Industries’ products and its 2 allied brands Hypnos and Cirrus.
PepsIndustries will sell metal spring mattresses at the lower, mid and premiumprice ranges. Hypnos will provide hotel/hospitality and institutional productssuch as spring mattresses, high-quality foam mattresses and sleep accessories,including associated products like bed linen, duets, fitted sheets, waterproofbed covers, protectors, and quilt panels will be sold.
Speaking onthe partnership, Mr K. Madhavan, Managing Director, Peps Industries, said, “Afterdisrupting the offline market by being India’s top-selling spring mattresscompany, Peps looks towards conquering the online segment through thepartnership. Flipkart is India’s biggest online marketplace and this tie-upwill help take Peps to new heights. We understand the consumer’s requirementsand the online marketplace is where the consumers of this generation are.Through this partnership, we can ensure that online shoppers are given accessto high-quality, luxurious products.”
Commentingon this, Shankar Ram, Joint Managing Director, Peps Industries,said, “The online market growth is tremendous. Peps, the top-selling springmattress company would want to be part of this growth and make it count. We aremore than happy to have tied up with Flipkart which is a leading e-commerceplatform in today’s time and take our brand to larger audience.”
“AtFlipkart, we constantly endeavour to bring the most innovative technology,better choices and a richer experience to keep our consumers excited. Throughthis partnership, we are only building on that objective by catering to theever rising home and furniture consumers on Flipkart. We are positive that thiswould be received well." says Nandita Sinha, Senior Director,Flipkart.
Since its establishment, Peps has seen a tremendousgrowth and now sells over two lakh (200,000) mattresses annually.Currently, Pepsboasts 133 exclusive Great Sleep Stores around the country. Peps aims to become a completebedroom solution for all by penetrating the different segments of the bedroomaccessories, and intends to expand its geographic footprint in the South EastAsian market.
Peps Industries was established in 2006 by K.Madhavan, MD, and his two partners, G Shankar Ram, Joint MD, and P Manjunath,Director. The company is the biggest player in India’s spring mattress market,and in 2014 it controlled 55% of the market and has played a key role inbringing world-class affordable spring mattresses to Indian consumers. Thecompany has also partnered Restonic Corporation of the USA, which is the fourthlargest spring mattress company in the world. Being the only Indian companywith a licensing agreement with Restonic, Peps has exclusive access to theunique technology of Restonic.