Peps Industries launches ‘Zenimo’, India’s first ever Denim Mattress
Bangalore, 14th November 2017: Peps Industries, makers of India’s top-selling spring mattresses, today launched its premium denim mattress ‘Zenimo’ across South India. This is the first ever mattress made from denim in India. With its eyes set on capturing the market of the young and trendy, Peps looks to reach its expansion goals to be a 265 Crores to 500 Crores company by 2020 in the spring mattress category. Peps has always strived to ensure that their consumers get the optimal comfort level.
The founders of Peps Industries, with a cumulativeexperience of 60-odd years, have continuously invested in R&D and haveintroduced innovative products with world class technologies in the market theywere the beacon of innovative product in the segment.
Speaking at the launch, K. Madhavan, Founder member &Managing Director, Peps Industries, said, “Peps has always given the utmost importanceto innovation. We are proud to launch India’s first ever denim mattress. Theyouth today is constantly looking for comfort to keep up with their hecticlifestyle. The brand new Zenimo will cater to these needs of thisconsumer.
Peps hasbeen growing at an astounding 25% CAGR. This year will be no different. Innovativeproducts like Zenimo will help Peps expand its category of offerings.We are looking at reaching revenues of 500 crs by 2020 through suchcategory and geographical expansions. We are now looking to expand our presencein the South East Asian market as well.” The mattress, Zenimo,which is made from the finest denim material, provides a never-beforeseen uber-luxurious fusion of style and comfort. The stylish and ruggeddenim frame protects the mattress from wear and tear, while the pocketed springtechnology gives all-weather comfort and support. Keeping in mind the young,urbane and trendy population, Zenimo gives the user the most durable,stylish and comfortable sleep possible, ensuring the user wakes up fresh,energized and ready for the day.
Commenting on the consumer desires, Mr G. Shankar Ram, Joint ManagingDirector, said, “We have observed in the last five years that therehas been an evident change in consumer buying patterns. There has been agrowing acceptance for our high-end mattresses as now consumers want to investin comfort as they spend 7-8 hours on the mattress which rejuvenates them andthey wake up fresh. This is helping us hold on to our market leadership in thespring mattress segment.