Philips India celebrates World Breastfeeding Week

Bengaluru: – Philips India, a leading company in health technology, on the occasion of World Breastfeeding Week, 1-7 August, 2018, expressed its commitment towards breastfeeding in India with the aim of improve neonatal outcomes. Philips has teamed up with First Cry and Embassy with an aim to create wider awareness on the benefits and adoption of breastfeeding practices, and help mothers give their babies the best possible start in life. In line with its commitment towards breastfeeding, Phillips India, today, conducted a training workshop for nursing and expecting mothers.

The interactive session led by renowned lactation counsellor, Dr. Shagufta Parveen, Lactation Consultant IYCF, BPNI Child birth educator (MPT, Obg) addressed the doubts and inhibitions associated with breastfeeding and advised mothers on ways to prolong the breast feeding process, especially for working mothers.  

Consider the following statistics:

In India, we have around 26 million births every year, one in every seventh child born is preterm and one third of our children are low-birth weight babies.

 Exclusive breastfeeding in India is sub optimal and only 37% of women breast feed within 1st day

63% squeezed the milk from breast-discarded  the colostrum before feeding, which is essential as it is rich in antibodies and raises immunity levels

1st one hour of breastfeeding initiation cuts 22% of all neonatal deaths (0-28 days)

Speaking on the initiative, Pooja Baid, Business Head - Health & Wellness, Philips Indian Subcontinent said, “Breastfeeding has tremendous short and long term health benefits for both the mother and the baby. At Philips, we are focused on educating and supporting expecting and lactating mothers. Through this program we will assist in creating a resource pool of experienced breastfeeding mothers who can further educate new mothers.”

Over the last decade, the percentage of infants (under 6 months) who were exclusively breastfed (EBF) in India increased from 46.4 per cent to 54.9 per cent. At the state level, most states saw an increase in EBF, with the exceptions of Uttar Pradesh, West Bengal, Chhattisgarh, Karnataka, Arunachal Pradesh, and Kerala. The EBF increase was highest in Goa, followed by Himachal Pradesh and Madhya Pradesh. In 2016, Chhattisgarh had the highest EBF at 77.2 per cent, followed by Manipur (73.6 per cent), Dadra and Nagar Haveli (72.7 per cent), Tripura (70.7 per cent), and Andhra Pradesh (new, 70.2 per cent). In contrast, Meghalaya had the lowest EBF level at 35.8 per cent.

Philips is raising awareness and helping new mothers overcome the key barriers to sustained breastfeeding. As a socially responsible brand, Philips has always worked towards empowering mothers and helping them raise healthy families. Promoting optimal breastfeeding practices forms a key pillar of this approach.


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