Pink Lemonade launches #FreedomatPL campaign to break stereotypes this Independence Day
Bangalore, August 14, 2017: Bangalore based Pink Lemonade, a content, design, and communications agency has launched #FreedomatPL campaign, as a mark to erase biases and stereotypes for a purpose driven economy this Independence Day. Companies world over are making a paradigm shift to the purpose economy – one that goes beyond profits and works towards the bigger picture. Studies have also revealed that consumers are now more inclined to opt for brands that are associated with a socially relevant cause – those that work to make a difference. In this effort, Pink Lemonade has conceptualized and created an impactful campaign that forwards its commitment to the purpose economy.
Intimes of growing intolerance and nation-wide tension, Pink Lemonade has steppedforward to initiate change through the #FreedomAtPL campaign. The idea is tocreate awareness of the need to be free from stereotypes, and biases,especially those that are impacting the very fabric of our country.
TinaGarg, Founder & CEO of Pink Lemonade said, “There’s just too much negativity now-a-days.This is not the India I grew up in. The need of the hour is to sensitize peoplearound such topics. We want them to realize that the smallest of things canbuild up and turn into a massive movement, and this only harms the country. Thereis no end to hatred. So the change has to begin with every person; that’s thethought we want to bring out through this campaign.”
Thecampaign, comprising video and social media creatives, aims toawaken citizens about their role in uniting India again