Polestar unveils its first car – the Polestar 1

Bangalore, 18 October 2017- Polestar, Volvo Car Group’s performance brand, has today revealed its future as a new standalone electric performance brand. Polestar confirmed plans for its first three models, a new purpose-built production facility in China and a customer-focussed route to market that will set a new industry benchmark for performance vehicles.

Polestaralso unveiled the 600hp Polestar 1, the company’s first car, which is set toroll off the production line in mid-2019. Polestar’s technology and productoffering benefits from synergies and economies of scale enabled by the VolvoCar Group, helping Polestar to accelerate design, development and productionprocesses at fraction of the time it takes other new entrants. 

ThomasIngenlath, Chief Executive Officer of Polestar said; “Polestar 1 is the firstcar to carry the Polestar on the bonnet. A beautiful GT with amazing technologypacked into it - a great start for our new Polestar brand. All future cars fromPolestar will feature a fully electric drivetrain, delivering on our brandvision of being the new standalone electric performance brand". 

The Polestar1 will form a halo for the future Polestar brand. The Polestar 1 is a two-door,2+2 seat Grand Tourer Coupé with an ‘Electric Performance Hybrid’ drivetrain.An electric car supported by an internal combustion engineit hasa range of 150kms on pure electric power alone - the longest full electricrange of any hybrid car on the market. Its output of 600hp and 1000Nm of torqueplaces the car firmly in the performance car segment. 

The Polestar1 is based upon Volvo’s Scalable Platform Architecture (SPA) but approximately50% is new and bespoke, created by Polestar’s engineers. To reinforce itsdynamic driving characteristics, Polestar 1 benefits from a host of newtechnologies, all aimed at making it a true driver’s car. Polestar 1 is theworld’s first car to be fitted with the all-new class-leading ÖhlinsContinuously Controlled Electronic Suspension (CESi) advanced chassistechnology. A carbon fibre body reduces bodyweight and improves torsionalstiffness by 45%, as well as lowering the cars’ centre of gravity.Additionally, Polestar 1 uses a double electric rear axle which enables torquevectoring. This supports the driver with precise acceleration on each wheel tokeep the maximum road grip and maintain speed while cornering. 

The Polestar1 will be built in the state-of-the-art, purpose-built Polestar ProductionCentre in Chengdu, China. Currently under construction, it is due forcompletion in mid-2018.

Polestarwill also move away from today’s traditional ownership model. Cars will beordered 100% online and offered on a two or three year subscription basis. Thezero-deposit, all-inclusive subscription will also add features such as pick-upand delivery servicing and the ability to rent alternative vehicles within theVolvo and Polestar range, all incorporated into one monthly payment. 

The flatrate subscription means that having a Polestar car becomes a hassle freeexperience for the customer. This is facilitated by Phone-As-Key technology. Itallows the owner to share a virtual key with a third party, and also enablesaccess to a host of other on-demand features. This concierge service ensuresthat the customer only needs to focus on the enjoyment of driving.

All futurecars from Polestar will have a fully electric powertrain. Polestar 2 will startproduction later in 2019 and will be the first battery-electric vehicle (BEV)from the Volvo Car Group. It will be a mid-sized BEV, joining the competitionaround the Tesla Model 3, and with consequently higher volumes than Polestar 1.The initial phase of the Polestar product roll out will then be completed bythe subsequent arrival of a larger SUV-style BEV, the Polestar 3, which willcreate a modern expression of electric performance and driving dynamics. 

The orderingand configuration of Polestar cars will be conducted online via a Polestar appor online portal. However, Polestar also recognises that customers still wantto physically engage with the brand so Polestar will open a network of PolestarSpaces around the world. This is where future Polestar customers can interactwith products and the brand. Polestar Spaces will be standalone facilities andnot within existing Volvo retailer showrooms. 

The orderbooks for the new Polestar 1 open on 17 October 2017, with Polestar able totake expressions of interest from prospective customers immediately.

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