PUBG MOBILE COMES TO DEW ARENA, INDIA’S LARGEST GAMING CHAMPIONSHIP
National, August 13 2019: 3 Months. 8000+ Daily Winners. One Grand Prize. DEW ARENA, the hugely successful annual gaming property powered by beverage brand Mountain Dew, now feature’s India’s biggest game PUBG Mobile as part of the MOBILE GAMING leg of the tournament. Optimized to be played on smartphones, PUBG Mobile has increased scalability of the game amongst consumers.
As a brand focused on smaller towns, Mountain Dew has always strived to take experiences to the heartland youth and Dew Arena on mobile, has been scaled up this year with PUBG. With close to 700,000 participants in 2018, Dew Arena’s Mobile Gaming leg has received a rousing response from consumers. PUBG has achieved extreme popularity in recent years and is India’s most popular mobile game. Along with PUBG, Dew Arena features a host of popular titles such as World Cricket Championship 2 on mobile, Street Fighter V and Rocket League on ground and CS:GO and DOTA 2 in PC gaming.
Participants will be able to compete in the PUBG Battle Royale daily till 2nd October,2019. 101 matches will be played each day, with the winners of the first 100 matches advancing to the Daily Qualifier.
100 DAILY MATCHES
Daily winner wins Rs.50 voucher and gets entry to the daily qualifier
1 QUALIFIER DAILY
Winner gets Rs.5,000 & a spot in the finale
The winners of the qualifiers battle it out for Rs. 2 Lacs
Consistent with the brand’s philosophy of RISK UTHA NAAM BANA, Dew Arena has always aimed to give a platform for gamers to showcase their talent and make a name for themselves. In addition to the INR 31 lakh prize pool, Mountain Dew will also celebrate the winners on its bottles reaching millions.
Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India said, “As a brand, Mountain Dew has always aimed to bring alive new experiences for consumers in the heartland of the country. Games such as PUBG are increasing in popularity and by introducing it as part of Dew Arena, we are building on Mountain Dew’s commitment to provide platforms to the youth across the heartlands of India that allow them to make a name for themselves at a national stage.
According to Akshat Rathee, MD – ESL India, "India is now at the forefront of mobile esports. This esports revolution is no longer centred in our large cities. The gamer in India is from our smaller towns and smaller cities. The introduction of PUBG Mobile on the Dew Arena platform gives gamers across India a great platform to sign in the game of their choice.
ESL India and Dew Arena have always been committed to building spaces where everybody can be somebody and where they are celebrated as stars of their generation. PUBG with its ‘Winner, Winner’ slogan also elevates gamers and gives them recognition. It is the perfect combination and we are confident that enthusiasts are going to have a top-class gaming experience through the 90-day PUBG Mobile integration on Dew Arena.”
PUBG Mobile registrations on Dew Arena are open till October 2nd, 2019 on https://dewarena.com/. Participants need to share their full name, PUBG Character name, PUBG nickname, e-mail, contact number and city of residence, on the Dew Arena website to register for the match. They will receive an SMS/email with details & the link to the discord room where the next match details will be shared with the player.
Participation in the championship is free. The PUBG Dew Arena tournament are solo matches across different maps like Erangel, Sanhok & Vikendi. Each daily qualifiers will win vouchers worth INR 5000 voucher and also stand a chance to compete at the Grand Finale of Dew Arena in October, 2019.
Consumers can logon to or stay tuned to the Instagram pages for updates.