Rahul Bose, Mandira Bedi join hands with IBVVMM

Mumbai, Oct 4: The 7th Indiabulls Home Loans Vasai Virar Mayors Marathon, to be run on December 10, 2017 will have actors and fitness icons Rahul Bose and Mandira Bedi as event ambassadors it was announced at a press conference on Wednesday. In attendance was Mayor Pravina Thakur, MLA Kshitij Thakur, Ashwini Hooda, DMD Indiabulls Homes Loans, Sapna Desai of Cigna TTK, besides Rahul Bose and Mandira Bedi.

Based ontheir performances last year, three young athletes from Palghar District wereselected to be supported and nurtured by Indiabulls Homes Loans for a period ofone year, it was also announced by Hooda. “Their entire expenses on specificdiet, nutrition, training and kitting will be taken care of for a year,following which they will be assessed and basis their performance andenthusiasm for the sport, the assistance will continue,” said Hooda.

DikshaUgale, Mayuri Sutar and Manoj Magan Govind are the three athletes from PalgharDistrcit selected to be supported by Indiabulls Home Loans. While Diksha isfrom village Saiwan, near Vajreshwari, Mayuri hails from Virar and Manoj fromVikramgad in Jawahar. All three athletes are young and talented, looking tomake a career for themselves through long distance running.

In excess of17000 participants across 40 race categories are expected to take to thestreets on race day vying for a piece of the Rs 35 lakh prize fund, the richestfor Indian athletes in the country, said the Mayor.

Organised bythe Vasai-Virar City Municipal Corporation and the Vasai Taluka Kala KridaVikas Mandal and promoted by Aryanz Sports PR & Events, the Marathon gainedNational status in 2012.

Prize moneyfor the Battle Run, India’s only dedicated competition for running groups hasbeen enhanced to Rs 3 lakhs, with the winning team standing to gain Rs 1.50lakhs, followed by 90,000 and 60,000 for the first and second runner-up teams.

In order tomake it a level playing field only for amateur athletes, cut off timings of 90minutes and more for men and 105 minutes and more for women have been applied. 

Speaking onthe occasion, Ashwin Hooda, DMD, Indiabulls Housing Finance Limited said, “Aftera successful experience as partners at the IBVVMM marathon last year, we areeven more excited to take it to greater heights this year. The IBVVMM is anextension of the Indiabulls Home Loans DNA to promote physical and mentalwellbeing through the easiest sport for one to take up, running. We are proudto be part of a true “runner’s marathon”, which not only provides a greatrunning experience but also promotes Indian athletes towards greater success.”

Elaboratingon their association with the event, Sapna Desai, Head Marketing andCommunications said, “ Cigna TTK Health Insurance said, , “We at Cigna TTK areexcited to be part of the Indiabulls Home Loans Vasai Virar Mayor’s Marathon2017 as the official health insurance partner. Marathon training is all aboutliving a disciplined, healthy and holistic lifestyle and is a great platformfor Cigna TTK to drive our mission to improve the health, wellbeing and senseof security of our people. Indiabulls Home Loans Vasai Virar Mayor’s Marathonis immensely enjoyed by our runners and we look forward to garnering maximumparticipation in this edition as well.”

Meraki Sport & Entertainmentcontinue as the Marketing Partner to the event with an objective to enhance theproperty in terms of both brand and consumer connect. Enerzal will be the Energy DrinksPartner, while Lions Club District 323 A3 will continue to support the event.

Onlineregistrations for the event have begun and can be done from the eventwebsite www.ibvvmm.com.Physical registration for the event will begin from October 23 andcopies of the registration form will be available at different locations inVasai-Virar as well as partner outlets, whose locations can be found on theevent website. Forms can also be downloaded from the event websitewww.ibvvm.com

Theregistration fee for the Full Marathon, the Half Marathon and the 11 km Run isRs 700 plus taxes, which is the lowest in the country for a National levelevent, which offers participants the timing chip, personalized running numbers,finisher’s medals, free race photographs and hot breakfast post-race.

The raceroute will have adequate water and energy drink stations, besides cool spongeand orange stations. While there will be a medical base camp at thestart/finish venue, there will be medical stations along the route besidesdoctors on motorbikes and ambulances at regular intervals.


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