RED FM Bangalore relaunch to delight listeners in the city
Bangalore, April 24th 2017: RED FM Bangalore relaunched the station with a host of new shows and new radio jockeys, at Forum Mall, Koramangla, with a promise of delighting their old listeners and roping in new ones.
The relaunch witnessed hordes of crowd gathered at thepopular Forum Mall in Koramangla, where RED FM constructed a studio set-up onthe top of a hoarding terming it as ‘RED FM Hawa Mein’. Theevent was graced by local celebrities such as athlete Reeth Abraham and Fashionguru, Prasad Bidapa.
The mobile studio set-up was elevated above a hoarding infront of the mall. Through this aerial studio set-up RED FM introduced itsnew set of RJs and shows which are now part of the station. The day saw all RJsdoing their shows from this unique studio set-up. The idea was based on asingle line of communication: “Ab Bangalore Ki Hawa Mein Ek Hi Naam – 93.5 REDFM”.
In this re-launch RED FM introduced two new RJs, Tuhin andZeishah, who will be hosting two new shows KA 935 and RED Adda respectively.
RED FM had taken all RJs off the air for one week as a buildup to this relaunch event, with a teaser communication of “RED FM KiHawa Badalne Waali Hai”.
On the occasion of the re-launch, Nisha Narayanan, COO, REDFM, had this to say, “We at RED FM have always believed in keeping the brandalive and kicking and product in-tune with the times. Revamp and relaunchof RED FM Bengaluru is our endeavour to offer a sharper product. As a brand,innovation is at our core, and 'RED FM Hawa mein' is aninteresting way of launching our new RJ line-up with all of them going livefrom a hoarding and giving Bengalureans superhits Hindi music 24 X 7 in timesto come.”