REEBOK AND ADIDAS UNVEIL RELEASE DATES FOR ALL-NEW INSTAPUMP FURY BOOST™
Bengaluru, October 29, 2019: Following a monumental announcement last week, Reebok and adidas have unveiled additional details around the launch of the all-new Instapump Fury Boost™ sneaker.
The ultimate statement shoe, the Instapump Fury Boost™ is built for breaking free and creating the unexpected. The trailblazing Instapump Fury has long been the choice of influencers and iconoclasts. Now, with the unrivalled comfort of adidas Boost™ technology, it’s back to push the limits of design and performance.
The Instapump Fury Boost™ will be available in three exclusive release packs, “Prototype”, “OG Meets OG” and “Black & White”:
• “Prototype”: The “Prototype” model features the original colorway of Steven Smith’s ‘pullover’ Instapump Fury production sample. For the first time, this classic white, royal blue and solar orange Fury colorway will be released. In addition to celebrating Reebok's innovation legacy, the Instapump Fury Boost™ Prototype gives a subtle nod to adidas’ Boost™ revolution by incorporating the same mesh paneling used in the original UltraBOOST™.
• “OG Meets OG”: The “OG Meets OG” pack salutes the inaugural Instapump Fury and UltraBOOST™ colorways. The Instapump Fury’s striking high-tech silhouette set it apart from the conventional sneaker scene. However, it was shoe’s daring OG colorway that made it a style icon. Convinced that the Fury had to make a visual statement, Steven Smith struck on an incendiary citron yellow upper, glowing against crimson and black accents. It was a bold choice that perfectly captured the Fury’s relentlessly inventive and independent spirit.
• “Black & White”: The Black & White pack is made for the fashion-forward. Featuring immaculate monochrome uppers with a glimmer of metallic GraphLite, its bold futurism is offset by the organic warmth of raw gum outsoles. Clean and balanced, the black and white combination will complement any look and is set to become a street staple. A celebration of pure form, the Black & White pack stays true to Smith’s “no more than what you need” vision.
Infused with revolutionary adidas Boost™ technology, the all-new Instapump Fury Boost™ is created for a whole new generation, receiving numerous tweaks and upgrades since its inception. Built for breaking free and creating the unexpected, Instapump Fury Boost™ is perfect fusion of Reebok and adidas innovation.
The sneaker collection will be available for purchase at select Reebok stores, VegNonVeg, Superkicks, Flipkart and www.shop4reebok.com starting INR 18,999, November 15th onwards.