Renault India Launches My Renault App To Enhance Customer Experience And Engagement
Guwahati, September 11, 2017: Staying true to its customer-centric approach, Renault, one of the fastest growing automotive brands in India, has announced the launch of MY Renault App, a user friendly smart phone Application for customers. Available across the Renault range of cars, the MY Renault App offers more than 60 features to customers. These include access to service history of vehicles, personalized reminders & notifications, online service appointments, interactive user manual for vehicles, easy access to dealerships & customer care, digital vaults for document storage and convenient e-payment facility.
Available onAndroid and iOS platforms, MY Renault App incorporates an intuitive designapproach which makes the App extremely user-friendly and serves as a platformto engage with customers through personalized communication. The App has beenconceptualized, designed and developed in India, to best serve the Indiancustomers’ requirements. An industry-first feature in the App is its e-commercefacility, which will enable Renault customers to explore personalizationoptions for their vehicles and avail exclusive offers specially designed fortheir cars.
Speakingabout the new service offering, Mr. Sumit Sawhney, Country CEO &Managing Director, Renault India Operations, said, “Customers are at thecentre of our business strategy, and at Renault, every decision is made keepingthe evolving customer trends in mind. This includes our product strategy, rapidnetwork expansion and innovative and clutter-breaking initiatives, which areall aimed at ensuring customer delight. In line with the increasing popularityof digital platforms among Indian consumers, we are delighted to launch the ‘MYRenault App’, offering a seamless and convenient ownership experience to ourcustomers. The App will supplement existing product specific Apps and will beoffered at no cost to all existing Renault customers.”
The App isdirectly to Renault Connect, Renault’s Dealer Management System (DMS), whichmakes the dealers seamlessly integrated into the process. This also enables asecure registration and login process for customers on to the App. Apart fromDMS, the App also integrates information from various other systems like RoadSide Assistance, Customer Care, Payment Gateway, SMS & Email engines toprovide customers a unique experience across the vehicle ownership cycle.
RenaultIndia has embarked on enhancing its innovative after-sales and serviceinitiatives along with its robust portfolio offerings to provide an end-to-endseamless brand ownership experience to its customers. While expanding theproduct portfolio will be pivotal as part of Renault’s long-term commitment toIndia, Renault wants to carve a niche for itself by staying at the forefront ofafter-sales and service experience in the Indian automobile landscape.
On itsfuture product strategy, Mr. Sawhney added, “In order to continue tobuild on our product offensive strategy to drive volumes in India, Renault willlaunch the premium feature loaded Renault CAPTUR in India this year, whichhas delivered global success and is widely acclaimed for its stunningexpressive design. CAPTUR has sold over a million cars worldwide and willenhance our product portfolio as we aim to grow our presence in the SUV segmentin India."