Roadster named the official fashion partner for Fast & Furious 8
Bengaluru April 12, 2017- Roadster, Myntra’s top selling outdoor lifestyle brand, has been appointed the official fashion partner in India for NBCUniversal’s immensely popular Fast & Furious 8 movie franchise. The royalty based agreement brings the Vin Diesel, Dwayne (The Rock) Johnson, Jason Statham starrer’s distinctive brand of high octane adventure to Roadster apparel, in conjunction with the release of the 8th edition of the franchise from April 12, 2017.
Thepartnership will see Roadster apparel drenched in the adrenalin driven spiritof the Fast & Furious 8 movie. The expansive ‘Fast & Furious 8collection by Roadster’ offers an exciting and innovative range of graphictees, tops, shirts and denims. With over 120 designs on offer, the collectionoffers an array of options for men and women.
The graphictees feature exclusive graphics provided by NBCUniversal, creating adistinctive and spectacular range that will be treasured by fans of thefranchise. Graphics include dramatic visuals of muscle cars as well as iconicquotes from the series. The Fast & Furious Roadster denims featuredistinctive accordion panels on the knees, which allow for enhanced stretch andenable greater riding comfort.
Roadsterwill leverage the upcoming Fast & Furious movie to engage with audiencesand offer customers unique promotional offers. 60 customers will get a chanceto win free tickets to the most eagerly anticipated action flick of 2017.
Speaking onthe association, Manohar Kamath, Head Myntra Fashion Brands said,“We are delighted to bring the Fast & Furious brand of speed and action tothe world of fashion. The agreement between NBCUniversal’s Fast & Furiousfranchise and Roadster brings together two brands that are synonymous withpassion for the road. Roadster has always had an aptitude for speed and afearless attitude. This ties in perfectly with the Fast & Furiousfranchise. We are confident that the exclusive collection will be a success andwe look forward to extend the range to accessories and footwear in the future.”
Adds BhavikVora, Founder & CEO, Black White Orange Brands Pvt. Ltd, the licensingagency that represents NBCUniversal in India & South Asia, “Fast andFurious is not just a movie, but it's also a culture, that represents passionfor living on the edge. We've found a perfect partner in Roadster to give formto this thought. Their aesthetically appealing and aspirational range willensure that fans in India can literally flaunt this brand on their sleeve.”
The Fast& Furious 8 collection by Roadster will be available exclusively on Myntraand at the all-new Roadster brand store in Bengaluru. The collection is pricedfrom Rs.799 onwards.