RummyCircle + TVF - Break your Long Distance Relationship with Parents this Diwali
New Delhi, 23rd October 2017: Societies grow and people move due to work opportunities away from their near and dear ones. And it's the responsibility of both working people to help their parents connect and keep abreast with latest in technology as well as parents' willingness to learn.
TVF's 'TechConversations with Dad' captures this amazing spirit of partnership between adad trying to cope up with technology and his son Jeetu struggling to explainhow things work to his dad. This conversation becomes hilarious when twogenerations come together.
1 MillionViews and Counting
The videowas launched on October 16 and already has over 1 million viewsin less than 48 hours and is trending on YouTube 4th position. The idea was totake a realistic take on the contemporary relationships during festivals likeDiwali. With the feeling of families connecting over distances, the videobeautifully captures the traditions and weaves in the modern digital platforms.
The videorevolves around a humorous conversation between a father son duo aboutcelebrating Diwali together in spite of being at two different locations. Theconversation reaches an interesting moment when they talk about playing cardsthis Diwali over a video call. Ultimately RummyCircle.com comesout as a solution in which son convinces his father to play Rummy withthousands of online rummy players on RummyCircle. The video then goes through adeep emotional exchange of words which ultimately compels the son to come homeand celebrate Diwali with his father. The subtle yet deeply comical treatmentto the script makes the video really enjoyable to watch.
SachinUppal, CMO, Play Games24x7 further stated, "At RummyCircle we took thisopportunity to partner with TVF to showcase how the dad and son bond over acard game during Diwali through a really fun conversation. We saw the lovepeople have for both Jeetu and his dad. Within 1 day of launch of thevideo it has garnered over 1 million views on Facebook and Youtube. It hasbecome the number 4 trending Video on YouTube in India. This just goes on toshow that during festivals how we really come together as a single family unitto celebrate together."
RummyCirclehas revolutionized the tradition of playing cards on Diwali with itsAnnual Diwali Rummy Tournament running for over 3 Crores thisyear. It not only gives players the opportunity from anywhere but also win bigcash prizes all through October.
Watch thisDiwali special video and bring your families closer with a game of Rummy