New Delhi, 22nd October, 2018 - Luxury multi-brand store Pitaraah in association with Sahil Kochhar, unveiled the designer’s debut Haute Couture Collection 2018-19 ‘ZEHEN’ with an exclusive fashion show, in the capital on October 21.

An epitome of luxury and style, ‘Pitaraah’ is a multi-designer store, housing some of the biggest names from the Indian fashion fraternity. The brainchild of founder Akhil Verma, the store spreads over 2,200 square feet in Delhi’s designer hub - Defence Colony.

Sahil Kochhar, is a Niche luxury – Pret-a-Couture Label specializing in unconventional textures & embroideries. The designer is known for his fresh and contemporary creations, fused with an old-world charm, inspired by the rich cultural heritage of India and the artistry of our craftsmen.

Sahil puts in a constant endeavour to shed light on India’s infinite unsung & mystical treasures and rejuvenate India’s traditional arts and crafts to establish a lasting legacy through its modern interpretations. That is exactly the essence of his couture collection. It has brought alive his interpretation of paradise with reminiscing panoramic landscapes made of flowers and birds, layers of wide palms and lush jungle trees. The designer has translated these images into breathtaking creations. Whispy pastels act as the canvas for delicate appliqué, shimmering silver, and champagne beadwork. Tonal appliqué and ivory beads are shaped into motifs of birds, trees, bunches and florets to adorn the dresses. These artworks are inspired by classic landscape paintings, wallpapers, and Toile du juoy of the 18th century. 

Sahil’s association with Pitaraah has been since 2014 and the exposure garnered with this collaboration has been beneficial to both the brands. The label has now launched its Haute Couture 2018-19 collection ‘ZEHEN’ in an exclusive association with Pitaraah.

Talking about the launch of the collection, Sahil Kochhar said “I am thrilled as Zehen is our first ever Couture collection and it takes forward our love for details and intricate embroideries while staying true to our innate aesthetic. In the last 5 years, I have experienced enormous appreciation and love from the audience.  The collection is very versatile and has a global appeal at the same time is uber luxurious and opulent. We are glad we launched our first Couture collection with Pitaraah as it also celebrates our long association and friendship with the founder Mr. Akhil Verma”

Speaking on the occasion, Founder Akhil Verma said, “The association between the luxury multi-designer store, Pitaraah and Sahil Kochhar has been beneficial for the fashion followers. Our effort has been to address the needs varied styles and moods. Our collection is for the young and the younger, head turners and subtle dressers, dressing styles which are edgy as well as poetic. We are happy to introduce Sahil Kochhar debut couture collection, Zehen, in our store. The collection has the regal charm of the Victorian era detailed with oriental exoticism. Each handcrafted piece has been delicately and intricately made with love. We are happy to be ready for the festive season.”

The cocktail soiree followed by the fashion show, was hosted by Akhil Verma and Sahil Kochhar and was attended by the crème de la crème of Delhi’s fashion and social glitterati including Kalyani Chawla, Rohit Bal, Varun Bahl, Anirudh Birla, Neelam Pratap Rudy, Ridhi Mehra, Umesh Jivnani, Shabnam Singhal, Vivek Sahni, Ankit Singh Raghav with wife Niharika Shekhawat, Deepak Badhwar, Dhruv Kapoor, Tetseo sisters to name a few. 

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