Samsung Changes the Shape of Tomorrow, Launches the Revolutionary Galaxy Fold in India

India – October 2, 2019 – Samsung, India’s No. 1 consumer-focused brand, today launched the Galaxy Fold, a meticulously crafted luxury smartphone that unveils a new era of smartphone design, technology and consumer experience for those who desire only the best in life.

Samsung is writing the next chapter in the mobile industry with Galaxy Fold, the world’s first Dynamic AMOLED Infinity Flex Display. Galaxy Fold is designed to inspire new experiences. Ergonomically designed to fit within the palm of your hand, when closed, it allows you to access your essentials on the cover display comfortably with one hand, and when opened, its immersive 7.3-inch Infinity Flex Display[1] unfolds a revolutionary high-end large screen experience, making your favorite games and movies larger than life so that they will leave you truly breathless.

What’s more, Galaxy Fold consumers will get a never before experienced new standard of premium customer care in the mobile space, with a dedicated 24x7 expert on call. Consumers who buy Galaxy Fold on Samsung India’s online store, Samsung Shop, will get their device delivered to them through a Concierge.

HC Hong, President and CEO of Samsung Southwest Asia said, “With Galaxy Fold, we have pushed beyond what’s possible, and redefined the mobile category, introducing a device like no other. Samsung is setting an entirely new benchmark for smartphone design, and we will continue to take consumer experience to the next level.”

“Galaxy Fold is a head-turner. A game-changing breakthrough innovation, it is not just a new device, it is a whole new experience. Galaxy Fold is meant for those who want only the best in their lives, in terms of style, design, luxury and the latest in services, including a dedicated 24x7 concierge service and one-year Infinity Flex Display protection,” said Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Mobile Business, Samsung India.

The Unboxing Experience

The premium Galaxy Fold experience starts when you open the box. The device is laid out flat, inviting you to have your first experience of folding the device. Each Galaxy Fold is accompanied by a welcome message and care instructions offering clear guidance for how to use this new, luxury device.

Each Galaxy Fold comes with Galaxy Buds in the box, so that one can fully enjoy its superior multimedia experience on the go. For added protection, a unique slim Aramid Fiber case is also included in the box. Designed just for Galaxy Fold, this special case made of fiber has high capacity to withstand pressure.


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