Samsung Customer Service Campaign Wins YouTube Ads Leaderboard Award
Bangalore – April 12, 2018 – Samsung India’s popular television and digital campaign showcasing its initiative of taking customer service to the doorsteps of consumers in India’s hinterlands has won the YouTube Ads Leaderboard Award for being the most watched video on YouTube globally in 2017.
Thefour-minute long film #SamsungService that was conceptualized by Cheil Indiahas got over 200 million views. It was launched on December 30, 2016 andquickly went on to cross 100 million views on YouTube in just seven weeks ofits launch.
“Weare extremely delighted that Samsung India Service video has won the YouTubeads Global Leaderboard Award for 2017. The YouTube ads leaderboard, in whichour video is global No. 1, showcases the most engaging ads that people watch onYouTube. This is a testimony of consumer love and trust in brand Samsung.Through the customer service vans, we have brought world class service to thedoors of Samsung consumers in each and every corner of India,” said Mr.Ranjivjit Singh, Chief Marketing Officer, Samsung India.
The SamsungIndia service campaign ‘We’ll Take Care of You, Wherever You Are’ (https://www.youtube.com/watch?v=779KwjAYTeQ)showcases the journey of a young Samsung engineer on his way to provideservices in a remote village in India, highlighting Samsung’s vision ofcreating long-lasting relationships with its consumers through timely service.
In Octoberlast year, Samsung, India’s most trusted brand in the mobile and consumerdurables categories, strengthened its commitment to provide quality customerservice in both urban and rural India by augmenting its service network with535 service vans. With this, Samsung India’s service network has grown to over3,000 from 2,000 service points earlier, extending its reach to customers inover 6,000 talukas across the country. Samsung now has the largest servicenetwork in the mobile and consumer durables categories in India.
The servicevans are equipped with multi-skilled engineers, key components, a generator setand key jigs/ fixtures for providing quick response and on-the-spot resolution.
Sincelaunch, Samsung service vans have clocked over 20 million kilometers across thelength and breadth of the country. With these vans, Samsung has been able tosignificantly reduce the time taken to attend to customer complaints and calls.