Samsung Launches Versatile All-In-One Laundry System, FlexWashTM with Two Washers and One Dryer

Bangalore, India – Aug 11, 2017 – Samsung India today introduced its revolutionary FlexWashTM, a washer-dryer combination that effectively integrates two washers and a dryer* into one high performance appliance. The latest offering is a perfect blend of state of art technology, utility and aesthetics.

Equippedwith a range of core Samsung laundry technologies and features that includesthe popular AddDoor, FlexWashTM is designed tooffer users freedom and flexibility to customize their laundry routines, whileproviding a higher level of care for clothes to make them last longer. 

Anall-in-one solution for busy people striving to wash clothes in minimal time,the washing machine is available in 23 kg capacity to handlean optimal load. The multi-purpose solution uses three core Samsung laundrytechnologies - EcoBubbleTM, Bubble Soak, and VibrationReduction Technology (VRT PlusTM). EcoBubbleTM usesair and water to dissolve detergent, creating a powerful bubble action forcleaning that is much faster and more effective. 

The unitsare IoT-enabled and integrated with Smart Control, allowing users tooperate and monitor the machine anytime, anywhere via their smartphones,letting them start and stop every cycle from the palm of their hand. Thestriking combination of ergonomics and convenience promises Indian consumersthe added advantage of saving time. IoT devices are the future and Samsung, asa harbinger of innovation in technology, is ready to adopt this across itsproduct portfolio. 

Samsunghas always been at the forefront of innovation that aims at creating productsthat cater to the evolving needs of our consumers. With the launch of FlexWash,we aim at making laundry even more flexible and convenient. Every feature inour latest innovation was designed with the consumer in mind,” said RishiSuri, Director, Consumer Electronics, Samsung India. “We have witnessed aparadigm shift in the consumer behavior and innovative technologies likeactive DualWashTM and AddWashTM havereceived great response from users enabling us to consolidate our leadership inthe segment,” he added.


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