Samsung strengthens retail network in Bengaluru
BENGALURU, India – November 6 2017: Samsung India – the country’s most trusted Consumer Electronics brand – announced the opening of 10 new exclusive stores across Bengaluru to further expand its retail presence in the city. This expansion reiterates its commitment: “Samsung will be wherever our consumers are”. These outlets will enable the brand to create more touch-points for customers while tapping into the huge demand for Samsung’s innovative products in the region.
The large experiential stores will be spread across 1,750 sqft–3,000 sq ft in high footfall areas such as Whitefield, Hebbagodi, Peenya,Banashankari, Ramamurthy Nagar, Jaya Nagar and Marathalli. All 10stores will be functional by end-December, making it the largest number ofstores opened within three months. The stores will display theentire range of Samsung offerings – QLED TV, The Frame and other Televisions,FlexWash and other Washing Machines, Air-Conditioners, Refrigerators, MicrowaveOvens, Galaxy Note8 and other mobiles phone and wearables – thereby creating aone-stop shopping experience while reinforcing Samsung’s commitment toconsumers.
Karnataka has always been an important region for Samsung’s strategy toincrease footprint in high-growth potential markets with good retail andservice networks. Bengaluru being the state capital and among the premium,fastest-growing markets as well as the home of Samsung’s Research andDevelopment Centre, it receives the lion’s share through its retailnetworks.
Speaking on the occasion, MrRajeev Bhutani, Vice President, Consumer Electronics Business – SamsungIndia said, “Samsung has always been at the forefront of innovation that aims atcreating products catering to the evolving needs of consumers. The receptionfor Samsung products has been overwhelming and we have witnessed tremendousdemand from Bengaluru. These stores will help us in reaching out to customersat their convenience, serving them better. Backed by excellent customerservice, our strong retail network has been pivotal in retaining loyalty forthe brand as well as in maintaining a strong presence across all major townsand cities.”
Samsung products are sold via 150,000 retail outlets across the country,built through 21 years of strong partnership. A robust distribution network andhealthy relationship with retail partners has enabled Samsung to sustain itsmarket leadership in various product categories. In the offline space, Samsungsells its product through Samsung Plaza, Samsung smart cafés, large retailformat and multi-brand outlets.