Secret Temptation appreciates the efforts done by men in our lives with #HeIsTheOne campaign"
December 04, 2017: Secret Temptation, a popular women deodorant brand by McNROE Consumer Products launched an innovative #HeIsTheOne campaign on the occasion of International Men’s Day. The campaign urged every woman to appreciate the supportive and selfless efforts of men and to do away with our age old stereotype notions. The concept was unique in its own way since a feminine brand has taken a bold step in highlighting the silent gestures of men which often gets unnoticed. The campaign garnered attention of the right kind of audience and successfully passed on the message to the society.
Leveraging the vastreach of social media through platforms like Facebook, Twitter and Instagram,the brand collaborated with prominent female bloggers/influencers, and createda PAN India Facebook and Twitterbuzz with national twitter trending and customized Facebook photoframes to highlight the concept. The campaign reached over 4.7 millionTwitterati, garnered 3,328 conversations, acquired 37 million impressions with 1,337 Retweets weets just from Mumbai.The customized frame reached more than 46,000 Facebook users and received over 10k engagements. Thecampaign was parallely amplified via Instagram and Whatsapp using branded anduser generated content. The campaign invoked masses to join the campaign bysharing their thoughts through creative posts and hashtags. #HeIsTheOne became an instantrage and garnered overwhelming response across geographies.
Speaking about thecampaign, Mr. Narendra Kumar Daga,Managing Director, McNROE Consumer Products said, “On theoccasion of International Men’s Day, through our campaign #HeIsTheOne, wewanted to recognize every little thing which men perform regularly to make ourlives complete. Moreover, Secret Temptation is a feminine brand and through thisinitiative we attempted to celebrate the silent heroes of women’s lives”.