Shekhar Ravjiani visits a chai stall to meet two important women
BIG FM, India's one of the largest radio networks, with a view to further the ideology of woman empowerment went a step ahead by conceptualizing #AbMeriBaari and celebrating the whole month of March as the month of the woman. The initiative aims at encouraging citizens to do their bit for the important women in their lives. The radio network collaborated with renowned music director Shekhar Ravjiani to connect with the locals and spread the message of sharing responsibilities with the important women in their lives.
Shekhar went all out to showcase the trueexample of #AbMeriBaari when he visited a Mumbai tea stall and interacted withthe owner, a woman. He is seen appreciating her hard-work and years of strugglethat she has endured while still continuing with a positive spirit. Extendinghis gratitude towards her, he stepped ahead and took to her role of preparingtea. While the lady has been serving tea to the locals day in and out withoutcomplaining, Shekhar shared that today, it is his turn to prepare tea for herand allow her to enjoy a hot cup of tea comfortably. She was touched by thisgesture. The action was quick to get attention of the people passing by. Hefurther called for the locals to spread the #AbMeriBaari message and action farand wide by replicating it in some way or the other and share responsibilities& acknowledge the women in their lives. The video has already been wellreceived by fans and fellow colleagues of Shekhar. Versatile singer Shaan alsotook to Twitter to appreciate the efforts taken by his colleague and goodfriend to spread this noble message across the country in an interestingmanner.
Sharing his experience about leading #AbMeriBaari as part ofBIG FM’s Women’s month initiative, renowned singer and music director ShekharRavjiani said, “The subject of women empowerment has beendiscussed and encouraged time and again. However, with #AbMeriBaari we aretaking this thought a step ahead by involving the citizens to come forward andconvert it into an action, a movement. I am proud to be a part of this uniqueinitiative by the BIG FM and Thwink team. #AbMeriBaari encourages citizens tothank women for everything they do, and create awareness about acknowledgingand reciprocating that, not just on Women’s Day, but each day of the year.”