SKORElaunches ‘PAS’ with Aditya Roy Kapur

Bengaluru, 29thAugust 2019:SKORE among India’s leading prophylactic brands from the house of TTK Healthcare Ltd -Protective Devices division, pioneers of condom manufacturing and marketing in the country, today launched ‘PAS’, a Pheromone Activating Spray, with Bollywood Actor, Aditya Roy Kapur. PAS, is India’s first of its kind range of pheromone-activated body spray that through its active ingredient ‘SensFeel’ acts as a ‘Sex Appeal Booster’ when applied to the body.

Pheromones are natural bio-chemicals that give out silent scent signals that increases a man’s sex appeal. The production and secretion of pheromones is a natural process regulated by hormones and stimuli from nervous system. Their impact is scientifically well proven and well known to trigger sexual arousal in the opposite sex through subliminal olfactory cues. PAS’ active ingredient SensFeel activates the production of male pheromone, androstadienone that helps send out sensory statement to the opposite sex. All one has to do is spray generous amount of PAS on their body to discreetly attract their woman.

Introduction of PAS is part of SKORE’srecentforay in to the sexual wellness segment. According to market forecasts reports, the global sexual wellness industry will see an average compound growth of 27% from US$ 15 Billion in 2015 to US$ 50 Billion in 2020. In India, one of the main factors driving this is that more Indians are getting aware of the importance of sexual wellness. SKORE has also recently launched ‘OH!’ a pleasure gel, that employs a special formula that heightens sensitivity during sex and produces waves of hot or cold tingling meant to increase the intensity of the female climax.       

Speaking on the launch, Mr. Vishal Vyas, General Manager- Marketing at TTK Protective Devices Limited. said, “SKORE is a naughty and fun brand for today’s young, bold, mischievous and flirty consumer and we are very excited to launch PAS, for our male consumers. We believe the product will help consumers boost not only their sex appeal but also their confidence. At SKORE, we would like to be a part of the naughty brigade’s journey from ‘Dating to Mating’. Our new range of products will not only ensure they are safe but also make their experiences more memorable.“

“As we have recently forayed, into the sexual wellness segment we are looking to launch an array of products such as PAS and OH, in coming months. With the new range of products, we are looking at creating a new segment as we feel there is a latent need for such products in our country”, concluded Mr. Vyas.

Commenting on his association with SKORE, Aditya Roy Kapur, Bollywood celebrity, said,“I was really happy to be at the launch event of Pheromone activating spray. The brand represents everything that is fun and quirky. Look forward to seeing what other products Skore brings to the market”  

PAS is currently available across Bengaluru across chemists and supermarkets priced at Rs. 300. It will also be available in Flipkart from Sep 1st 2019.


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