SleepyCat Sells Over 2000 Mattress-in-A-Box in just Six months

Bengaluru, 22nd March, 2018: SleepyCat, India’s first Mattress-in-a-Box Company has achieved the milestone of selling over 2000 mattresses online in 6 months. The company uses advanced technology to easily roll-pack a mattress into one-third of its normal size, and ships straight to the customer’s door in a neat box.

SleepyCat, founded by 29-year oldentrepreneur, Mr. Kabir Siddiq in September 2017, ismeant to address the hassles of shopping for a mattress. The company retailsexclusively online, and cuts out a lot of frills that, according to thefounder, end up inflating the cost to customer by almost 60%. The company waslaunched in Amazon Launchpad and sold over 30 mattresses in its firstweek.  

The company is extremely popular in urban metros suchas Bengaluru, Mumbai and Delhi - which have a vast, young, migrant populationsetting up homes for the first time.  

Kabir Siddiq said, "SleepyCatwas founded with the idea of making the whole mattress shopping experiencesimple. The young Indian doesn't want to spend a fortune, even if they do haveit, on buying a mattress. At the same time, this is probably the most importantpurchase of our young lives - crucial for good sleep! I realised that we spenda lot of time looking for the right mattress, researching about the thickness,materials etc and end up with something that we don't even like after a week.SleepyCat addresses all these issues, and obviously we are doing somethingright as seen by the great demand for our product. We've had to restock muchearlier than anticipated twice!" 

Owing to the demographic dividend such as rising youngpopulation, rising standards of living, the India mattress market revenues hasgrown. According to the KEN Report, the India mattress market willgrow at a considerable CAGR rate thus reaching over INR 100 billion by2020and The India online mattress market is boomingconsistently and is pegged to become INR 290 crore market in FY’2020. 

The SleepyCat Mattress:

Customers are happy and satisfied with the service andthe mattress as it cuts out all the middleman cost involved and the mattress isdelivered straight from the factory to your doorstep and also the box mattressconcept is new in India and SleepyCat box mattress has been perfectly craftedfor the Indian consumer after carefully observing the traditional mattressindustry in India and focuses on the four key factors thataffect a person’s sleep: comfort, support, temperature and durability, andsimplifies the process of mattress buying. 

SleepyCat team also donates one SleepyCat mattress tothe needy for every 10 mattresses they sell. So, the customer can also be surethat their purchase is also giving back to the community. 

The SleepyCat mattress, which is availablein all the standard sizes, is a premium 6-inch mattress with 1-inch ofgel-memory foam and a 5-inch durable high-density base foam to provide supportand bounce and also works as a therapeutic layer. It has specializedzipper covers as well which allow you breath-ability and airflow, and can beremoved to keep clean and maintain hygiene. The mattress which is costeffective compared to other traditional mattress companies. 

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