Smile Foundation and High Street Phoenix presents “Cook for Smile” with Chef Vikas Khanna
13th November, 2017, Mumbai: On the occasion of Children’s Day, Smile Foundation, a national level development organisation and Celebrity Chef Vikas Khanna joined hands for the eighth edition of “Cook for a Smile” – an exciting and unique charity cookout at High Street Phoenix, Mumbai. Television celebrities like Manish Raisinghani, Ssumier Pasricha and Helly Shah along with corporate from different sectors joined this initiative to battle it out over a cook-off with the sole mission to support Smile Foundation’s ‘Nutrition for Children' campaign. Funds raised through this campaign will be utilized in providing yearlong education and nutrition to almost 1500 children from Mission Education program of Smile Foundation.
The participantswere divided into teams. Each team comprising which was a mix of celebritiesand corporate accompanied by a child from the Smile Foundation who acted assous – chef which brought in added excitement to the competition. Each teamprepared a signature dish of their choice in the allotted time and the same wastasted and judged by Chef Vikas Khanna. Speaking at the event Chef Vikas Khanna, Goodwill Ambassador –Nutrition for Education, Smile Foundation, said, “Lack of proper nutrition is a fundamentalissue and one of the biggest roadblocks in the growth and development ofchildren in our country. I have been working with Smile Foundationfor past many years and we have been able to address nutrition needs ofunderprivileged children through various fund raisers and advocacy programs.Smile Foundation is supporting the nutrition program in 25 states inIndia. Cook for Smile has been a big step in helping us reach out tostakeholders and by end of this year I pledge to benefit more than 5,000 kidsthrough this initiative”
Malnutrition amongchildren is one of the major problems in India. To mitigate this problem, SmileFoundation’s nutrition programme has been providing, over many years, bothdirect nutrition interventions and a broad range of “nutrition sensitive”interventions addressing the determinants of malnutrition. “One in every three malnourished children inthe world is from India. The consequences are long-term and it preventschildren’s overall growth, learning ability and a chance to come out of thevicious cycle of poverty for yet another generation. Thereby it also preventsthe country’s growth. In order to bring some real and permanent changes in thelives of the most deserving children across India, we have brought
together corporate leaders and celebrities under our ‘Cook for a Smile’initiative with Chef Vikas Khanna,” says Mr. Santanu Mishra, Co-Founder and ExecutiveTrustee, Smile Foundation. Speaking on the occasion, “We are happy to associate with Smilefoundation to take an important step to help children receive essentialnutrition and well balanced food. To support this initiative even further weare running a campaign called Digital Kitchen, where we are giving people achance to do a good deed for the day without worrying about the logistics of ameal reaching the child.” saidMr. Rajendra Kalkar, President (West), The Phoenix Mills Limited. Explainingthe campaign, he further added “We arecreating an app called Digital Kitchen on our High Street Phoenix Facebookpage, all one has to do is register and play the game. Simply, choose from therecipes to cook and use our friendly kitchen assistant’s help to stir up aquick meal. For every meal you cook virtually, High Street Phoenix will ensurea child gets a real hot, freshly-cooked meal. At the end of the campaign, allthe funds raised from the digital campaign will also support the Nutrition forEducation campaign.” The event also saw a book launch of Chef VikasKhanna Biography- Buried Seeds which is written by Karan Bellani and isnow converted into a film by Andrei Severny .