Smile Foundation’s goodwill ambassador Chef Vikas Khanna leads a tree plantation drive
New Delhi- issued @ Bangalore , 20th November 2017: Tropicana, PepsiCo’s flagship nutrition brand, along with Smile Foundation, a national level development organization, and Michelin star Chef Vikas Khanna, today conducted a tree plantation drive as part of the Tropicana’s ‘Gift A Tree’ initiative. Tropicana ‘Gift A Tree’ is a commitment from Tropicana to gift back to nature, with trees that are a life essential. Michelin star Chef Vikas Khanna joined in to support the initiative by leading a group of 250 children from Smile Foundation to plant saplings in the city. He also launched his children’s book, his 28th so far, called ‘A Tree Named Ganga’.
While at theevent, Chef Vikas Khanna addressed an enthusiastic group ofchildren from Smile Foundation; educating them about the importance of plantingtrees and being one with nature. Donning his role as an author, he engaged withthe children as he spoke about the importance of trees in our lives. Drawingreferences from his newly launched book, he encouraged them to imbibe one ofthe most important virtues of trees – the virtue of giving, and made thempromise to become responsible young guardians of nature.
Hecommented, “For me trees have always been an inspiration as they teachus to give without expecting anything in return. So I’m happy to joinTropicana’s ‘Gift A Tree’ initiative that embodies a powerful thought ofgifting back to nature. I’m excited to share this experience of planting treeswith children from Smile Foundation who are our future generation. Through thestory of ‘A Tree Named Ganga’, I’ve made an honest effort to help childrenunderstand the value of staying humble and the essence of giving.”
Tropicana’sGift A Tree initiative aims to spread awareness about the importance ofplanting trees. The brand partnered with the ‘Rally for Rivers’ and grow-trees.com, and haspledged to plant over 25,000 trees. In the words of Vineet Sharma,Brand Manager – Tropicana, PepsiCo India, said, “Tropicana isclosely linked to nature as all our products are made from the fruits ofnature. We are delighted to have found like-minded partners in Chef VikasKhanna and Smile Foundation, who are equally inspired by nature and believe inthe spirit of ‘giving’. With Tropicana ‘Gift A Tree, we are taking a small stepto gift trees back to nature and encouraging people to do the same.”
The eventsaw Chef Vikas Khanna plant trees with 250 children at Smile Foundation’sAarohan – Mission Education Centre in Malviya Nagar, New Delhi. Childrenfrom Delhi International School and Health & Care Society – a MissionEducation center of Smile Foundation, also joined on this occasion. Thechildren were seen having a great time interacting with their favourite chef atthe event.
While at theevent, Mr. Santanu Mishra, Co-Founder and Executive Trustee, SmileFoundation commented, “Children are the future of our country. Withtheir unprejudiced minds and unique way of seeing the world, they are apowerful resource to initiate social transformation. If we sensitize themabout environmental issues from an early age, they develop positive habits thatwill make a lifelong difference to the environment. I am thankful toPepsiCo for this wonderful initiative and look forward to taking the messageforward on a larger level.”
During therecent festive season, Tropicana had also introduced a special gift pack, partof the sales from which were contributed towards the initiative.