Somany Ceramics bolsters its product portfolio, launches Duragres Planks, the Faux Wood Tiles

Bangalore, 05 January 2017: Somany Ceramics Limited, one of the leaders in the Indian ceramic industry, recently introduced Duragres Planks, a decorative range of faux wood tiles that are remarkably durable and designed to cater to a wide range of tastes. The research and development team at Somany Ceramics has been perfecting to create and select the most realistic, closest replica of wood grain designs to meet the demands of discerning Indian customers.

With the onset of eco-friendly living, companies across the globe are increasingly taking into account the importance of the impact their products have on the environment. Duragres Planks are a perfect option for customers who are looking for durable, environmentally friendly design for their homes. The biggest advantage of these faux wood tiles over real wood planks is the ease of installation along with durability and resistance against natural wear and tear. 

The Duragres Planks has 6 different product ranges namely Full Polished Glamor Tiles, Dazzle, Natural Rock, Vintage Wood, Modern Wood and Exotic Wood. All the products follow different patterns and motifs while remaining true to the design aesthetics of the brand.Each product range mirrors a particular natural finish such as exotic stones, marble, granite or different wood patterns. In addition to it, the luxuriant range of tiles are not only developed and chosen carefully to complement various patterns, but also offers exclusive, customized and state of art finishes. 

The company recently also launched the French Sanitaryware Collection, their most premium offering till date in the presence of renowned architects and leading distributors. This collection marks Somany Ceramics entry into the luxurious and smart bathroom space.

Speakingat the launch, Mr. Abhishek Somany, MD, Somany Ceramics Ltd. said, “Thisintroduction of Duragres planks makes for an attractive value proposition forthe customers. This month, we have introduced two new categories i.e. FrenchCollection and Duragres Planks to maintain a strong product offensive to keepour customers involved with the brand. We are extremely happy with our currentproduct portfolio and glad to see strong sales numbers despite challengingmarket scenarios. Our French Collection has received an enthusiastic responsefrom the market and we are looking at this category to be a fifty crore brandin next 3 years. “ 

TheDurgares Plank collection starts from Rs. 100/- and goes up to Rs. 170/- persquare feet. It comes in 196 x 200, 145 x600 and 128x800 mm. 

Thenew collection is available across India at all Somany Exclusive Storesand Experience Centres. It was also recently showcased at Acetech Delhi 2016,Asia’s largest building materials architecture and design exhibition. 

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