Bangalore, 18 January, 2017: South African Tourism plans to set the pace for continued double digit growth in the coming year with its annual roadshow slated for later this month.

Thefour-city roadshow promises to offer travel agents in Chennai, Bangalore, Delhiand Mumbai a chance to interact with a variety of suppliers. Hotel chains,airlines, products, attractions, DMCs and local tourism offices promise a hostof exciting updates and look forward to networking and deal making with Indiantravel agents.

The roadshowis now in its 14th edition. Encouraged by the success of prioreditions and by the prospect of being on the right platform to target theIndian market, many new suppliers will be part of this year’s roadshow. 10% ofthe delegation will be first-timers. A closer look at the supplier delegationalso points to a trend towards more qualitative tourism i.e. higher spendtravelers who are also more exploratory in nature rather than touristy. 

Forinstance, the participation of boutique hotel chain Lion Roars Hotels& Lodges and adventure-focused attraction Tenikwa Wildlife andDMC Africa Incoming point to an increasing number of Indiantravelers who are keen on luxurious yet indigenous stays and adventurousexperiences. 

Domesticairline Safair has signed up, given the increasing number ofIndians exploring various new parts of South Africa. Additionally, AirSeychelles (which many Indians use to fly to South Africa via Mahe)that is said to be starting a flight to Durban starting March will also bepresent.

Interestingly,with more and more Indian travelers signing up for self-drive holidaysespecially in South Africa, care-rental Multilayer Trade Corporation toohas elected to join the India roadshow delegation. 

Elaboratingon the event, Ms. Hanneli Slabber, Country Manager, South African TourismIndia, said, “Up until the third quarter of 2016, we noted thatarrivals had grown by 26.6% in comparison to 2015 and we hope to have closedthe year at 27% growth. By September 2016, our arrivals had hit 73,902. Thismakes India South Africa’s 8th largest long-haul tourism source market. A lotof our efforts during 2016 emerged from learnings, insights and feedback thatSAT and the private sector gained during our roadshow last year, besides themore obvious benefit of deals and contacts sealed and cemented at event. Wehope to enjoy a similar exchange of intelligence at this year’s roadshow too.” 

Besidesinking deals, networking and sharing trends travel agents attending theroadshow will get insights into SAT’s newly launched global campaign “24 hoursof WOW” which showcases South Africa’s multi-segment appeal. “Indiantravelers are becoming very aware of their personal tastes and often evenwithin a family or group of friends who travel together, there are multiplepreferences. This campaign showcases our ability to surpass the expectations ofevery segment and every type of traveler,” Ms Slabber added. 

The tourismboard is expecting between 600 -1000 travel agents to attend the 4-cityroadshow.


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