Spoors Names Star Squared PR As Agency of Record For Public Relations
BENGALURU, DECEMBER 21, 2016 – Spoors is a technology company that makes enterprise activity management software. Its product EFFORT+ (Effort Field Force Optimization and Reporting Toolkit) is a cloud-based solution that enables companies to maximize their field productivity.
Spoors was on the lookout for an agency with the correct mind-set andmaturity to help the company with brand building and visibility among theinfluential media community. The company has recently partnered StarSquared PR as its Agency of Record.
Spoors plans to scale up its customer base by 100 per cent in 2017. StarSquared PR will lead all its public relations campaigns across India and helpthe company in its public outreach initiatives.
“Traditional PR firms are generally not geared to handle thestart-up technology world. Star Squared PR has diligently worked withmany technology clients big and small. We have absolute confidence in thecompany’s ability in supporting our communication initiatives,” said RamananSubramani, Chief Sales and Marketing Officer for Spoors.
“Spoors is making a huge difference in the field of activity management.They have a very impactful story to tell and we believe this needs to reach theright audiences,” said Priyan DC, CEO of Star Squared PR.