Sri Anantha Padmanabha Swamy Temple Goes Green with ITC Mangaldeep

Chennai, 5 October 2017: Reflecting on the true spirit of the festival season this year, Mangaldeep, the leading agarbatti brand of ITC, has spearheaded a unique social initiative to turn Sri Anantha Padmanabha Swamy Temple green. The ‘Mangaldeep Green Temple’ initiative, powered by ITC’s social investment programme – the ‘Mission Sunehra Kal’ aims to recycle organic waste - flowers, leaves, coconut shells, residues of incense sticks, fruits, prasadam etc, generated from the temple and turn it into a ‘Zero Waste Premise’ in partnership with temple authorities and community members.

The ‘Mangaldeep Green Temple’ initiative also involves deployment ofinnovative technologies to foster a self-sustainable, scalable and replicablemodel of waste management in temples.

The programme was kicked off by Sri. T.S. Krishnamurthy, Former ChiefElection Commissioner of India and Sri. A.N. Srinivasa Rao, Hereditary Trustee,Sri Anantha  Padmanabha Swamy Temple. The event was also graced by Sri. C.Lakshmanan, Joint Commissioner, H.R&C.E., Chennai, Sri. C.S. Ram, VicePresident, Dharmaparipalana Sabha, Smt. Nirmala Santhanam, TSR Family andTrustees, Members and Devotees of the Temple. Mr. V.M. Rajasekharan, Chief Executive, ITC Matches and Agarbatti Division, said, “This pioneering project was coined as “Mangaldeep Greentemple” initiative with the Mission to turn India’s iconic and venerableTemples green by making them benchmarks in environment sustainability and solidwaste recycling.

In Sri Anantha Padmanabha Swamy Temple, the process stared with study bya group of technical experts, which revealed that more than 90% of the solidwaste generated by the temple comprised of organic matter.

The temple authorities and local communities were sensitized on the direneed of a waste management ecosystem and finally, with the consensus from allstake holders, the project was initiated at the temple premises.”

At Sri Anantha Padmanabha Swamy Temple, two organic composters (Aagas)have been installed inside the temple premises to recycle 40-50 KG of Flowerand garden waste getting generated every day. These composters can produceabout 200 Kg of organic manure within a time span of 25 days which can be usedin the Temple garden and can also be sold to the devotees by temple authorities.

Most of the popular temples in India attract a high footfall of devoteesand generate a huge amount of organic waste. This waste goes untreated and isdumped along with municipal solid waste or disposed of in water bodies,damaging the environment. With Mangaldeep Green Temple initiative, ITC aims toreuse these organic leftovers and process them to generate compost and biogas,by setting up the necessary infrastructure at temples. The organic waste isconverted to renewable source of energy which can be used by the temple. Thecompost can be used in their garden as organic manure and the biogas can beutilised in the temple kitchen.

Earlier this year, Mangaldeep Green Temple initiative was initiated inKapaleeshwara Temple, Mylapore - Chennai. At Kapaleeshwara Temple, two biogas plants of 12 Cubic meters capacity had beeninstalled to use the cow dung of Goshala for generating Biogas and using it forcooking food (Annadanam) in temple Kitchen. The byproduct (cow dung slurry)from Biogas plant is converted into compost which is being used as a manure inthe temple garden. An organic composter of 5 tons capacity is also installed togenerate manure from leftover flowers, coconut shells, incense sticks &garlands etc.


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