Sri Lanka Tourism Promotion Bureau Met the Best of India In Chennai and Hyderabad!

Bangalore, 20th July, 2017: Cities of culture and the country’s colourful history was the focus of this year’s Sri Lanka Tourism Roadshow. The event was organised with a view to promote Sri Lankan destinations to increase business to Sri Lanka. A selective presentation of Sri Lanka’s attractions, including wealth of wildlife and culture was presented to the exclusive guest list of India’s most prominent outbound travel trade buyers.

TheRoadshow commenced in Chennai on 18th of July, 2017 and was followedby Hyderabad on 19th of July, 2017. This two day event included oneto one meetings, presentation and workshop offering a great networkingopportunity for Indian outbound travel professionals and understanding of theunique offerings for Indian travellers to Sri Lanka.  

SLTPBis expecting a growth of over 26%, about 4, 50,000 Indian tourist arrivals inSri Lanka in 2017 to explore its beautiful destinations since India reigns asSri Lanka's biggest tourist market. With the growing number of Indian leisuretraveller to Sri Lanka, the famous Ramayana Trail remains favourite and ishugely popular among Indian religious tourists. The year 2016 saw a growth of12.8%, about 3, 56,729 Indian tourist visiting Sri Lanka compared to around 3,16,247 in 2015.  With varying climates andgeography packed into a small island Sri Lanka offers a range of adventuresfrom the top of the mountains to the depths of the oceans. It is one of themost sought after destination for adventure tourists in India. Witnessing thegrowth and potential from India, SLTPB has taken a step forward inconsolidating their presence in the Indian market.

Expressinghis purpose and vision for the promotional events in India, Mr. VirangaBandara, Assistant Director Marketing said “SriLanka has gained immense popularity in India and has experienced a consistentgrowth since last decade. We organised these events to explore this beautifullandmark of joyful people and tap the travel agents to increase the flow ofbusiness. The purpose was to enhance destination visibility among travel trade& consumers, to further consolidate Sri Lanka’s position as the preferreddestination for Indian travellers. We are confident that in 2017 a lot of moreIndians will choose Sri Lanka as their preferred holiday destination. Sri Lankawholeheartedly welcomes Indians with open hearts.”


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