SRL Diagnostics WOMAN OF SUBSTANCE’17: Kick starts its nomination
Bengaluru, 9th February 2017 : SRL Diagnostics, a leading diagnostic chain in India, starts its nomination process to select women heroes for SRL WOMAN OF SUBSTANCE 2017.A remarkable platform, developed by SRL to recognize and felicitate women icons on the occasion of International Women’s Day, is a vision that focuses on celebrating and cherishing the spirit and achievements of women. Season 3 of the SRL WOMAN OF SUBSTANCE this year opens for people’s participation where they can nominate their idols and make their stories inspire the world. The nomination which is already live will end on 15th February 2017.
Having a belief that every woman is unique and a role model who beautifies the earth, SRL through this award salutes women who fought with courage during the struggles of their lives. These are the heroes who have set examples for others to follow.SRL will select exceptionally driven women who have a commendable contribution towards women empowerment and have emerged as winners, becoming a motivation for many.
Mr. Arindam Haldar, Chief Operating Officer, SRL Diagnostics said “SRL WOMAN OF SUBSTANCE is our annually celebrated property. Herewe select and honorwomen for their valor and contribution to the society. This open forum will be a step towards transforming the lives of women from all walks of life through ‘Peoples’ Choice’. We wish to honor them for their significant contribution to the society and prowess they hold, to fight back the atrocities that society inflicts upon us. This is to change the stereotype thought of societies’ about the perception for the kind of abilities women are capable of. Going forward it will help promote courage, creativity and perseverance among other women.”
Under the360-degreecampaign, SRL will select women through multiple platforms like Facebook, SRL website, their collection centers and labs across India.Women will be selected from the categories: a) First Timers -Women who have forayed into a male-dominated industry and made a name for themselves, b) Survivors -Women who have beat the odds and are giving back to the society, c) Achievers -Women who have left comfortable jobs to transform the lives of the less privileged, and d) Fighters -Women who have taken a stand against the societal norms only to emerge more resilient than ever.
The criteriaof selecting women will be based on their experiences and the impact itwillcreate in the society as a whole for being the change agent for womanhood.On the jury of selecting women will be SRL’s Top Management.Theselected womenof honor will suitably be felicitated by SRL Diagnostics with a high endcervical cancer screening and a lifetime offer of SRLs premium health screeningpackage. In an endeavor to promote the message of preventive healthcare, thediagnostic chain will also release a report on ‘Importance of early diagnosisin women’.