Steelbird International ties-up with Fujikura Rubber Japan

New Delhi, 20 November 2018: The Indian auto components market is undergoing a rapid transformation and the domestic market players are responding meaningfully through strategic initiatives. Long term partnership and tie ups with overseas institutions are one of the ways in which this is being done.

Steelbird International, the leading brand in automotive components manufacturing industry has joined hands with Fujikura Rubber Ltd., the Japan-based manufacturer (Founded in 1920) of rubber components. Combining Steelbird’s proven six decades of strength and Fujikura’s technical forte and R& D capabilities, the tie up is committed to offering best in class solutions to OEMs and aftermarket.

In this collaboration, Steelbird brings its 60 plus years of experience and expertise in the Indian automotive components manufacturing industry, and a pan India presence through a large distribution network. The legacy of achieving excellence in each of its product segments has made Steelbird a trusted brand not only in the domestic market but in many overseas markets, too. Catering to both OEMs and aftermarket demands, Steelbird’s clientele base comprises of many leading players in the automobile industry.

Fujikura Rubbers is an institution with 98 year long rich history and manufactures of rubber components and industrial materials in Japan. Technological development and innovation is the core philosophy of Fujikura Rubbers, renowned for its advanced R&D capabilities. Having a firm presence in the Japanese auto components manufacturing industry, Fujikura has onboard various automotive giants. The group has 2,345 employees and 16 group companies.

The strategic tie-up is going to be a win-win for partners and clients. Where Fujikura Rubber Ltd., is striving into the OEM market with its wide-ranging rubber components and rubber dia-frames, the extensive network and reach of Steelbird International will enable Fujikura to enter into new geographies. Also, the collaboration would not only lead to their cumulative growth but also allow them to serve customers closely.

On this strategic partnership, Mr. Manav Kapur, Executive Director at Steelbird International, commented, “As Fujikura is competent with R&D facilities, marketing & sales are our core strengths which mean that we are the best fit to each other. From expanding the customer base to fulfilling the OEM market’s requirements, we will focus on utilizing each other’s expertise and experience to cater to the market with high value-added products.”


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