Sterling Holiday Resorts wins top awards at the prestigious India Travel Awards- South 2018
May 16, 2018: Sterling Holiday Resorts (India) Limited, India’s leading Leisure Hospitality and Vacation Ownership company, has been named the winner in two distinct categories at the India Travel Awards- South 2018.
While thegroup’s new property in Wayanad, Kerala, won the ‘Best Luxury Family ResortAward’, the marketing activities undertaken as part of the brand’stransformation last year earned it the ‘Best Hotel and Resort MarketingCompany’ recognition.
Launched inNovember 2017, Sterling Wayanad, situated amidst verdant forests, bamboogrooves and spectacular wildlife was awarded for the unique luxury experiencesand amenities it provides to our guests.
Sterling’srenewed identity as a brand that focuses on the ‘Joy of discovery’ and the hostof promotional activities it initiated such as the launch of a new logo, theintroduction of the ‘discovery mascot’, 100 days of joy calendar and thedestination films focusing on the experiences guests can have were recognizedthrough the ‘Best Hotel and Resort Marketing Company Award’.
Speaking onthe occasion, Mr. Ramesh Ramanathan, Managing Director, Sterling HolidayResorts Ltd. said, “It’s an honor to win India Travel Awards- South.Sterling’s constant endeavor is to provide meaningful vacations endowed withrich experiences. I feel overwhelmed to see our efforts paying off.” Headded, “On behalf of Sterling, I thank all our guests & employees fortheir support and appreciation. Both our guests & employees have played akey role in strengthening Sterling as a brand.”
The IndiaTravel Awards recognizes and encourages regional talent by brining intolimelight the leading brands of Travel and Tourism industry. The awardsare supported by Ministry of Tourism, Government of India and esteemed tradebodies viz IATO, PATA, ADTOI, ATOAI and OTOAI to name a few. This year, theceremony was held on May 14.
KumarPushkar, an IFS officer and Managing Director, Karnataka State TourismDevelopment Corporation was the Chief Guest for the ceremony while AnitaMishra, Gladrags Mrs. India Maharashtra 2018, was the guest of honour for theoccasion.