Strand Life Sciences launches “Spread Pink. Spread Courage.” this Breast Cancer Awareness Month

New Delhi, October 10: Strand Life Sciences, one of India’s foremost bioinformatics and genomic profiling firms, has launched the “Spread Pink. Spread Courage.” campaign this October to raise awareness around Breast Cancer and to commemorate the Breast Cancer Awareness Month. As a part of this campaign, the Cheers to Life Foundation along with Strand Life Sciences organized the ‘Life is Beautiful with Yoga’ camp at Anatomy Gym in New Delhi, today. The camp was supported by YogVandana, Anatomy Gym and Narinder Bhatia.

Researchshows that Breast and Ovarian cancers are the most recorded types of hereditarycancer along with being one of the leading causes of cancer-related deaths.According to GLOBOCAN, 145 000 new cancer cases were diagnosed and 70 000deaths occurred in India in 2012. The ratio of number of deaths to new cases inIndia was 48.3%, which was much higher as compared with 18.9% in the UnitedStates and 25.4% in the European Union. The burden of breast cancer on theIndian health-care system has been steadily increasing, thus stressing the needfor awareness and education programs to persuade women to get themselveschecked early.  Hence, this month Strand Life Sciences and Cheers to LifeFoundation is organizing a series of digital as well as on-ground campaigns tocelebrate the spirit of survival among cancer patients. 

DimpleBawa, Founder and President of Cheers to Life Foundation, said, “Being a cancer survivormyself, I am well aware of the emotional and physical trauma that every womanwho is plagued by this, goes through. Therefore, in continuation to oursustained efforts for cancer awareness and prevention in the National BreastCancer Awareness Month, we honour all the women who are touched by BreastCancer and aim to create more conversations around the disease that affects mostwomen in India. It is extremely emotional to see such a huge number ofparticipants come out for a cause as important as Breast Cancer.” 

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