Stretch Your Imagination with Laban – Fruit Flavored Chews
Bengaluru, 8th November, 2017: MTR Foods Pvt. Ltd., a subsidiary of Orkla ASA, Norway, has introduced a new brand in the Indian confectionary market - Laban, a delicious, stretchy, unique human-shaped candy that brings out the inner child in you. Adapted from MTR’s parent company Orkla - Laban is Norway’s largest selling Candy and has been localized by MTR for the Indian consumer with popular Indian flavors like Green Mango, Strawberry, Mango and Orange.
Laban has a uniquelydifferentiated proposition from any other confectionary in the industry – itsstretchy property, human shape, popular Indian flavors encourages creativityand playfulness among consumers across all ages. Laban is fun to eat, givingyou a ‘license to play’ and promises to be a tasty treat for all ages. Owing tothe Indian audience’s discerning tastes, the candy has been localized for theIndian market by conducting extensive consumer studies to zero in on popularIndian flavors and by making it 100% vegetarian.
On the occasion ofthe launch, Sunay Bhasin, CMO, MTRFoods Pvt. Ltd. said, “Laban gives our consumers theopportunity to unleash their creativity and stretch their imagination. With itsdelicious and popular Indian flavours and unique human - shape, this brand issure to be a hit with people from all ages.”
Laban will beavailable at Rs.10 for a 26-gm pack and Rs.30 for a 65-gm pack across allmarkets and outlets.