Superhits 93.5 Red FM introduces on-air and digital short stories with Short-cuts
31 July, 2018, Kolkata: Pushing the wave of creative narrative to a new height, 93.5 RED FM has initiated an original series of quick story-telling sessions titled Short-cuts which will wrap up within 2 mins but not without a twisted ending. Sticking to the taut and intense feel of multiple award-winning shows on RED FM like - Ek Kahani Aisi Bhi and The Headphone Show, Short-cuts also promises to keep listeners glued to the station. Narrated by RJ Praveen, whose visceral narration in Ek Kahaani Aisi Bhi brought him the prestigious award at the New York Radio Festival for Best Innovation & Best Narration in 2015 & 2016. Short-cuts will be played across the RED FM network, along with a video narrative of each story being put up on social media pages of Red FM.
Commenting on the programme, Nisha Narayanan, COO, Red FM, says “Story-telling and audio narratives are back with a bang and listeners are looking forward to exciting story telling formats on radio. Our previous story telling programmes like ‘Ek Kahani Aisi Bhi & The Headphone Show’ being widely appreciated by our listeners, we thought of innovating in the story telling format with “Short-cuts. With most listeners running behind their busy schedules, this time we have tweaked the story-telling format to a swift one, accompanied by short films for every story on digital platform. The two minutes stories will have twisted and exciting endings.”
“It is all about creating meaningful content which aims to revive the golden days of radio, when it was the ultimate medium of entertainment. Short-cuts is an inventive way of story-telling in digital age where both on-air and online mediums will be utilized for effective narrative. Harnessing the ingenuity of our creative resource we promise to deliver the most thrilling experience to our audience.”, said RJ Praveen, who has conceptualised the entire initiative along with Ranjit Pathak, the national creative head at Red FM.
Shortcuts has already begun enticing the audience with its compelling fictional story plot that have been made utmost graphic with experimental voice modulation, appropriate sound effects, and ambient background music. In addition to that, every on-air narrative has been adapted into short film with precise representation. The listeners will be served with 2 fresh stories every week. It is for the first time, a radio property will release narratives on-air and on digital platforms at the same time. 93.5 Red FM hopes to keep its listeners entertained with more innovative ways that add to the glorious legacy of radio.