Superstar Nayanthara to be the face for Tata Sky in South India
Chennai, July 20, 2017: Tata Sky, India's leading content distribution platform providing Pay TV and OTT services has signed superstar Nayanthara as face of the brand for the Southern markets. The latest campaign with the southern superstar is a simple yet humorous ad film - a tone well associated with Tata Sky. The new campaign is targeted to accelerate the brand’s presence in DAS IV markets. The campaign is rolled out in four Southern languages including Tamil, Telugu, Malayalam and Kannada targeting 64 million TV households across the Southern states.
In the 360-degree campaign Nayanthara features as asmall-town girl running a small outlet, selling Tata Sky’s South Special pack.She is shown as a person fed up of collecting and handing out Rupee 1 coins aschange for the South Special pack priced at Rs. 229/-. This unique packloaded with over 220 channels and services includes the best ofentertainment across genres.
Tata Sky’s Chief Communications Officer Mr. Malay Dikshit said, “Weare delighted to have Nayanthara as an endorser for Tata Sky. Her boldpersonality, artistic talent and popularity which spans across states is aperfect fit with Tata Sky as a brand. With the ad scripts tailormade to bringout her versatility, we strongly feel that Tata Sky subscribers and her fanswould smile and have fun seeing her performance.”
Super Star Nayanthara said, "It isan honour and privilege to be associated with Tata Sky, which is the country’sleading content distribution platform. I have been a great admirer of TataSky’s advertisements. Tata Sky has been able to capture a unique position inthe subscriber’s mind, where they know that Tata Sky means more than just TV. Ilook forward to an exciting journey with them."
Tata Sky is the fastest growing DTH player in the Southernmarket due to its innovative offerings and unmatched bouquet of channels acrossSouth Indian languages. Tata Sky currently has over 600 channels and servicesalong with a 24x7 call center in 14 languages.