Svarochi Smart LED Lights launches in Bangalore

Bangalore, March 27, 2018: iBahn Illumination, India’s first company specialising only in Smart LED lights, officially announced the launch of its product range today in Bangalore.

Launchedunder the brand ‘Svarochi’, the products are Smart LED Lights thatcan be wirelessly operated with a mobile app. Consumers can switch the lightson and off, set the lights to the colour temperature of their choice (get thecorrect shade of white or yellow), adjust intensity and set the lights to anycolour (from among 16 million available). The setup and operations are simple -consumers need to only know how to operate a smartphone. 

Speaking atthe launch, Rajeev Chopra, Founder & CEO, iBahn Illumination said “Ourgoal is to disrupt the market by offering a range of smart LEDs basedon Bluetooth mesh technology, which will enable users to control the intensityand colour of their lights through our easy to use Smartphone app. Webelieve ‘SmartLEDs’ will be a ₹40,000 m ($600m) market by 2022. Our brand‘Svarochi’ offers innovative products that are high on functionality, easy touse, locally relevant and affordable.”

Speaking onthe market scenario, Arjun Shahani, Co-Founder & COO, iBahnIllumination said “We envision that Smart LED Home Lights inIndia will replace ‘standard’ LEDs in the next 10 years. We have interactedwith numerous architects, interior designers, home specialists, etc. in theMumbai market and the response to our products have been phenomenal. They lovethe fact that with Svarochi smart lights, a user has the ability to create theperfect light settings for every room and every occasion.”

iBahnIllumination, recently launched country’s first app-operated chip-on-board(COB) lighting solutions; its PRIMA and ELITE Series of spotlights. Compatiblewith Android and iOS, the spotlights provide exceptional indoor lighting andcan be applied in spaces such as the living room, bedrooms, in POPceilings for home, corridors, showrooms, cafeteria, restaurant, hotel lobbies,reception areas and in recessed gypsum ceilings.

Svarochiis a brainchildof the team that pioneered LED Lighting in India and aims to disrupt the marketwith its ‘Smart LED Home Lights’ branded ‘Svarochi.’ RajeevChopra (formerPhilips India CEO and Global CEO, Business Group Home, Philips LightingBV) had recently announced the launch of the company, afterraising its first institutional round of funding from leading PrivateEquity companyThe company was formed along with thecore leadership team that includes Arjun Shahani, Kunal Chaudhuri, and SudeshnaMukhopadhyay

Prior toiBahn, Arjun was Business Head, Luminaires, Philips Lighting Divisionand Managing Director at Armstrong World Industries, Kunal was the R&D Headof the Professional Luminaires Business Philips Lighting India, while Sudeshnaled Philips Lighting Design Centre and Lighting Academy in India.

iBahnaspires to make spaces beautiful with Svarochi Smart Lights, andbecome a ₹5,000 million company in 6 years. “Svarochi” is a Sanskritword which means “brilliant appearance” and “own ray”. All products,right from their software to design and technology are designed, developed andmanufactured in India. The company has rolled out its offerings panIndia in a phased manner.

iBahncurrently has its products under 3 categories, viz ‘lamps’, ‘downlighters’ and‘spotlights’. These lights will be controllable with an app that will beavailable on Android and iOS. Svarochi Smart Lights make spacesbeautiful, by enabling consumers to create the perfect lighting effect forevery room and every occasion using their smartphones.


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