TAPMI announces PGDM programme in Marketing & Sales Management at its 26th edition of BrandScan

Bengaluru, 20th November 2017: T. A. Pai Institute of Management (TAPMI) conducted BrandScan, the biggest and most effectively-disguised market research fair conducted by the students of TAPMI. The event was inaugurated Prof Madhu Veeraraghavan, Director, TAPMI and Prof Simon George, Dean Academics.

The inauguration ceremony also witnessed the launch of a 2-year full time PGDM programme in Marketing & Sales Management which will be a AICTE approved residential programme. This program is targeted at people who work in sales & marketing and aims to bridge the demand supply gap in the market for a fully loaded Sales Management programme.

BrandScan provides a platform to the students to research on live projects from major companies, by collecting data, analysing, interpreting and providing insights to companies based on the research. What sets BrandScan, is the development and usage of disguised game, based on client requirements, to elicit natural consumer responses towards the products or services being analysed.

Speaking on the occasion, Prof. Madhu Veeraraghavan, Director, TAPMI said “BrandScan carries the legacy of being the most effective disguised market research in India. The uniqueness of BrandScan is that it serves as a great platform for both classroom learning and direct connect with the industry. More importantly, the idea is to obtain unbiased and natural responses of customers through innovative data collection methods. BrandScan is fully committed to endless innovation and set to make a huge impact globally”.

Speaking on the launch of the BrandScan, Prof Simon George, Dean Academics said, “Market Research is the soul or backbone of any Industry and should be considered as a continuous process and not just a one-time activity”

Currently in its 26th edition, BrandScan’s coveted clientele list over the years has included Titan, ITC, BSE, Himalaya, 3M, etc in its portfolio. This year the title sponsor for BrandScan Bengaluru is Go Cheese while Kushal’s Fashion Jewellery is the Associate Sponsor.

The 26th edition of BrandScan was marked by some phenomenal events like STRINGS & CHORDS, a singing competition, Floor’D, a dance competition; WHY SO SERIOUS, a live mad-ads competition, and ARPEGGIO, a rock band competition. 

The event concluded on a convivial note reiterating the success and grandeur the annual event has always received. 

*Disclaimer: The course is subject to AICTE approval


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