TAPMI organizes the 26th edition of BrandScan

Manipal, 5th November 2017: T, A Pai Management Institute (TAPMI) conducted BrandScan, the biggest and most effectively-disguised market research fair conducted by the students of TAPMI here in KMC Greens. The event was inaugurated by the chief guest Mr Devarshy Ganguly, Vice-President Marketing at Dr Oetkar and a proud alumnus of TAPMI.

BrandScan provides a platform for the students to research on live projects from major companies, by collecting data, analysing, interpreting and providing insights to companies based on the research. What sets BrandScan, is the development and usage of disguised game, based on client requirements, to elicit natural consumer responses towards the products or services being analysed.

Speaking on the occasion, Prof. Madhu Veeraraghavan, Director, TAPMI said “BrandScan carries the legacy of being the most effective disguised market research in India. The uniqueness of BrandScan is that it serves as a great platform for both classroom learning and direct connect with the industry. More importantly, the idea is to obtain unbiased and natural responses of customers through innovative data collection methods. BrandScan is fully committed to endless innovation and set to make a huge impact globally”.

Speaking on the legacy of the event, Mr Shirshendu Ganguli, Chairperson and faculty Convener, BrandScan said, “We are celebrating the legacy that is BrandScan along with the festival of Diwali. It has gotten bigger and better with time, with numbers of new initiatives and, all the credit goes to the students for managing such a huge endeavour with close perfection. It is an event of the students, for the students and by the students. And we still maintain the corporate level quality in each project”.

BrandScan’s coveted clientele list over the years has included Titan, ITC, BSE, Himalaya, 3M, among others in its portfolio. TAPMI Brandscan is conducted in association with IndiaRides as the Title Sponsor.

The 26th edition of BrandScan was marked by some phenomenal events like LITTLE STARS, UNSCRIPTED, FOOTLOOSE and PANACHE.  

The event concluded on a convivial note reiterating the success and grandeur the annual event has always received. BrandScan will now move to Bengaluru for its second leg, the urban format which will be conducted in partnership with Parag Milk Foods at Orion Mall, Bengaluru on 17th and 18th November.


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