Tata Tea Jaago Re 2.0 fosters a sporting culture in India with ‘Champions of Tomorrow’

18 January 2018: As part of its ongoing endeavour to address the issue of a lack of sports culture in our country, Tata Tea Jaago Re 2.0 has created a platform to identify India’s most promising athletes and provide them with an opportunity to hone their skills. After raising awareness about the urgent need to preact in the areas of women safety and sports culture during Phase II, Jaago Re is now walking the talk on-ground to bring about positive change in Phase III of the campaign. The initiative, ‘Champions of Tomorrow’ in association with the Athletics Federation of India (AFI), is open to U16 boys and girls and will feature a number of sports such as running, long jump and shot put among others. All children from across the country can participate in this competition by registering on the Jaago Re website.

Commenting on this endeavour, Puneet Das, Marketing Head, Tata GlobalBeverages said, “Through ‘Champions of Tomorrow’,  JaagoRe aims to create a platform to nurture promising young athletes and instill astrong sporting culture in India. Only when parents are as actively involved intheir child’s physical education as they are in their academics, can Indiafoster sporting talent that will go on to represent the country oninternational platforms.”


The tournament kicks off in Lucknow on 13 January 2018 at PAC Stadium and will be followedby tournaments in Mumbai, Kolkata, Delhi, Hyderabad and Bhubaneswar and aims toreach out to over 1000 schools across the country. The national finalsare scheduled to take place in February.  12 winners of the nationalfinals will travel to sporting hub of UK, Loughborough University,for an eight-day training program ofinternational repute.


To register for ‘Champions of Tomorrow’, log onto www.jaagore.com/champions-of-tomorrow/registration 

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