Team Ahmedabad wins the Zeven India Football Tour
Bangalore, 14th May, 2018:The second edition of the India Football Tour, sponsored by multi-dimensional sportswear brand Zeven, came to an electrifying finale in the city with the Ahmedabad team winning the coveted opportunity to represent India at the F5WC Football World Cup that will be held in September this year at Shanghai, China. Conceptualized by AddRush, a sports management company specializing in events and technology, India Football Tour is the official Indian qualifier tournament for the F5WC world finals.
An amateur5-a-side football tournament, the IFT is played on a smaller field and has fewkey differences from regular football – for instance, there are no “Offsides", and "Kick Ins” are used instead of “Throw Ins". Theobjective of the IFT is to provide amateur footballers a chance to compete on aglobal stage with the opportunity to represent India internationally.
This year,the Zeven India Football Tour travelled to 8 cities to pick the best amateurteams that the country has to offer. The tour started in September 2017inMumbai and went on to Kolkata, Ahmedabad, Hyderabad, Pune, Bengaluru, Chennaiand Kochi.
The 8 citychampions landed in Bengaluru for the finals, a league and knockout tournamenton 11th of May at Active Arena, Marathalli. The Event was watched live onZeven’s social media platforms.
Commentingon the success of the tour, Mr. Anshul Vyas, COO, Zeven, said, “We are delighted with thephenomenal response received for the India Football Tour. As football gainsprominence in India, IFT is a game-changing platform that fuels greaterinterest and participation in the sport. As a home-grown brand, at Zeven, webelieve in transforming the way sports are played and perceived in India. IFTis one of the most prominent efforts toward this end”.
Speakingabout the event, Shree Harsha & Kush Bahuguna, Director of Addrushsaid, “India Football Tour is a tournament that provides a globalstage to amateur players. Our vision is to encourage amateur footballers tocome out and compete with India’s best. With India Football Tour beingbroadcasted live this year it will provide the same kind of spotlight that theyhave seen professional players get."