The 1000 Crore Phenomena Becomes an Animated Series ‘Baahubali
Bengaluru, May 29: The highest grossing film ever in the history of Indian cinema is now set to make its television debut as an animated series. Riding high on the success of the Baahubali franchise, India’s leading entertainment channel COLORS announced the acquisition of the broadcast satellite rights to the animated series spin-off called, Baahubali: The Lost Legends. The animated series which features all new original stories of the magnum opus from acclaimed filmmaker S.S. Rajamouli, Graphic India and Arka Mediaworks is slated for a television launch on COLORS soon.
Commentingon the procurement of the rights, Raj Nayak, COO – Viacom18 said, “Baahubalihas proved to be a landmark film in the history of Indian cinema. Its successis nothing short of a case study for the Indian filmmakers. We at COLORS prideourselves for knowing the pulse of our viewers. Going by the ripples that thismasterpiece has generated nationwide, we thought this was the right time tobring to our television audiences the folklores of ‘Baahubali’ which have beencaptured stunningly in this animated series.”
He furtheradded, “Graphic India’s show has tremendous appeal amongst the viewers as itcuts across age groups and stands out in the cluttered environment. Baahubaliwith its storyline and characters has created an entire ecosystem that cantranslate beyond the silver screen and make for excellent content in othermediums. The animated version is just an attempt towards that direction andwe’re sure it will mesmerize the TV viewers.”
Baahubali:The Lost Legends has been created by S.S. Rajamouli, Sharad Devarajan and ArkaMediaworks, who are the producers, along with series lead writer, Ashwin Pandeand Jeevan J. Kang, Graphic’s EVP Creative and the lead character designer forthe new animated series.
On thispartnership said celebrated Director, S. S. Rajamouli, "The reach oftelevision as a medium in India is extraordinary, and we’re thrilled to partnerwith Raj Nayak and COLORS to bring the untold stories of the Mahishmati Kingdomto the television audiences. Our creation of the series with Graphic India andSharad Devarajan was formed on the idea that we could launch an animated seriesthat would go beyond just kids. With the COLORS’ distribution platform, we willbe able to bring Baahubali - The Lost Legends to the millions of people inIndia from ages eight to eighty.”
Echoingsimilar sentiments, Shobu Yarlagadda, CEO, Arka Mediaworks, said, “We aredelighted that COLORS is collaborating with Arka Mediaworks and Graphic Indiato bring the Baahubali animated series to television. The paradigm shift thatBaahubali has brought into the entertainment industry is truly inspiring forall of us, and now with ‘Baahubali: The Lost Legends’ fans of the film cancontinue to live the journey of Baahubali, Bhallaladeva and all their otherfavorite characters.”
Said, SharadDevarajan – Co-Founder & CEO, Graphic India, “The epic storytelling andgroundbreaking visuals that S. S. Rajamouli created has captivated millions,and the future of Indian cinema shall now always be defined as ‘before Baahubali’and ‘after Baahubali’. We are honored to work with Raj Nayak and the amazingteam at COLORS to bring these new stories of Baahubali to television audiencesacross the country.”
Filled withintrigue, betrayal, war, action and adventure, the animated series will takeaudiences on new adventures beyond the film, as we learn for the first time theevents that shaped Baahubali from a young prince into a legendary hero andreveal hidden secrets from the world of Baahubali for its millions offans.‘Baahubali: The Lost Legends’ was initially launched digitally on AmazonPrime Video and will soon be released through television on COLORS.