The Color Run makes its Bengaluru debut after an enthusiastic launch in Mumbai

Bangalore February 2018: Following a successful start in Mumbai, Oaks Management Consulting Pvt. Ltd. (OMCPL), a leading experiential marketing agency headquartered in Mumbai, brings The Color Run presented by the Ozone Group to Bengaluru today. The run took take place in Ozone Urbana Kannamangala, Bengaluru.

InBengaluru, The Color Run held from 4 pm onwards and will culminateinto Urbana Music Festival. The music festival is known as Bengaluru’s biggestentertainment, flea and food festival. It aims to create a memorable experiencefor a well-defined target audience from all age groups. This year, the festivalwill feature established artists, namely Siddharth Mahadevan, Neeti Mohan, andDJ Hussain. 

Designed asa worldwide platform to celebrate dreams, The Color Run is being organized inIndia for the very first time. The Color Run, also known as the HAPPIEST 5K RUNON THE PLANET, is a unique race that celebrates healthiness, happiness, andindividuality. It is the largest running series in the world, having made itsway across 40+ countries, over 400 cities, and 6 million runners worldwide. 

Unlike otherruns, winning is not the objective here. The Color Run lays emphasis on thespirit of participation and the celebration of life. The Color Runners startwith the classic powder Color Zones. Along the course, participants can painttheir aspirations on the Dream Wall, snap whimsical photos with giant unicorns,and get the ultimate color inspiration as they party with friends at the FinishFestival amidst vibrant bursts of color throws. 

On its firstrun in India, The Color Run is being organized 10 cities. It started with asuccessful launch in Mumbai on Jan 14th. This will be followed by Bengaluruon Feb 10, Delhi on Feb 25thfollowed by Pune, Hyderabad, Chandigarh,Indore, Jaipur, Ahmedabad and Kolkata. 

Talkingabout bringing the property to India, Mr. Rahul Gomes - Managing Director,OMCPL commented, “The Color Run is a very unique IP and has a largefollowing world over. OMCPL is in the business of Curating unique experiencesand so this was a perfect fit. It took us nearly a year to close formalitiesand become the first exclusive India licensee for this unique initiative and weare proud to state that today we have amassed more than 5 million followerssimply by way of the popularity of the Color Run Worldwide.” 

Mr.Srinivasan Gopalan, CEO, The Ozone Group (Presenter for The Color Run event) added, “As leadingproperty developers, we want to promote Bengaluru as a cultural hub. The citysees a number of high profile events — from concerts to festivals. Now we areproud to host The Color Run in India, which is happening for the first time inIndia.” 

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