Bengaluru March 18, 2017: Seagram’s 100 Pipers Music CDs Play for a Cause takes things to the next level this year with The Dire Straits Experience all set to perform in India for the first time. By making their stage debut in the country, the iconic British band will support 100 Pipers ‘Play for a Cause’, an initiative that will this year focus on helping provide sustainable drinking water to villagers in Rajasthan.

To motivate us to ‘Be remembered for Good’, 100 Pipers ‘Play for a cause’ has consistently brought together fêted performers in the field of music to support a worthy cause. Since 2014, 200 leading Indian artists have performed for “Play for a cause” in more than 25 cities. Keeping up with this tradition, this year with The Dire Straits Experience, rock music enthusiasts are in for a great night that will be edged in their memories forever. 

The band in India will feature original Dire Straits band mates Chris White (sax, flute, percussion, vocals) and Chris Whitten (drums) supported in the lead by Terence Reis (Lead Vocals and Guitar), Tim Walters (Vocals and Guitar), Simon Carter (Piano, Organ and Keyboards), Danny Schogger (Piano, Organ and Keyboards) and Paul Geary (Vocals and Base Guitar). Together they will revive the Dire Straits catalogue for the fans with some of their greatest hits including Money for Nothing, Walk of Life, Brothers in Arms, Sultans of Swing, Romeo and Juliet, Tunnel of Love and more. 

The band will be performing in Gurugram on March 17, 2017 at Leisure Valley and in Bengaluru on March 19, 2017 at Bengaluru International Exhibition Centre 7:30 PM onwards. 

Chris White said, “India has always been on our list and we are very excited to play in India. Our 2 city tour in India, in Gurugram and Bengaluru, is to support the 100 Pipers “Play for a cause” Initiative to provide water to villagers in Rajasthan. The power of music is incredible and it brings together people across nations and cultures. We are happy to become a part of this great event which is bringing music and artists together to make a difference to the society.”

Mr.Jagbir Singh Sidhu, Vice President, Marketing at Pernod Ricard India said, " Seagram’s 100 PipersMusic CDs Play for a Cause has been committed to contribute towardsbetter living conditions for the society.  During this journey, we havepartnered with more than 400 leading artists across India and the world whilefocussing on supporting the affected in the Kashmir flood, Nepal earthquake,cyclones and also adopting social causes like poverty by providing sustenancesupport to the underprivileged. Our plan this year is to help villagers inRajasthan by making available access to clean water. We are very proud of TheDire Straits Experience and thankful to them for partnering with us to help thecause and “Be Remembered for Good”. 

Apart of the ticket sales proceeds will be put to good use for the constructionof water conservation structures in the target areas which will help close to6-7 villages. Successful implementation of the plan will ensure better qualityof water available for drinking, sanitation, irrigation and livestock. Withthis improved availability of water and increased soil moisture, theagricultural output will also increase thereby enhancing the income of thecommunity members. In order to ensure seamless execution for this, 100 Pipers‘Play for a Cause’ has partnered with Advit Foundation, an NGO working towardsEnvironmental Resource Conservation and Livelihood Enhancement. 

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