The Great Australian Airfare Sale 4.0 is here
1 June 2018, Bengaluru: As part of an initiative that puts the interests of the consumer at its core while giving airlines an opportunity to collectively build load factors in a progressively competitive aviation space, Tourism Australia has brought together eight full service and low-cost airlines to offer discounted fares to Australia as part of the pioneering ‘Great Australian Airfare Sale’. Featuring Scoot, Air Asia, Air India, Jet Airways, Malaysia Airlines, Qantas Airways, Singapore Airlines and Thai Airways, the booking period for the ‘Great Australian Sale’ is valid until 21 June 2018, with travel validity up to 30 June 2019.
Currently inits fourth edition, the ‘Sale’ has provided airline partners with incrementalbookings to Australia with each version enticing them to return with betteroffers. In the first three editions, airline partners garnered over 54,000bookings, with an increased return on investment and reduced cost of customeracquisition. It is an unmatched collaboration in the Indian travel industry,wherein a National Tourism Organisation (NTO) has orchestrated a win-winsituation for airlines and travellers while also further fuelling demand forAustralian holidays.
The‘Sale’ will be promoted across various digital, social and print platforms andwill be amplified by Tourism Australia’s Key Distribution Partnersand leading online travel agents like MakeMyTrip, GoIbibo, Yatra and Cleartrip.Customers can also avail attractive discounts and cashback offers on MakeMyTripand GoIbibo.
Talking about the campaign, Mr. NishantKashikar, Country Manager, India and Gulf, Tourism Australia said, “We are immensely proud to be thepioneers of campaigns like the ‘Great Australian Airfare Sale’ in India. Thecampaign is an industry-first initiative that has brought together eightairlines to offer Indian travellers a compelling reason to travel to Australiaat unbelievable airfares. It serves a dual objective of securing early bookingsto Australia and filling airline seats during out-of-peak times. We areconfident that the version 4.0 of the Great Australian Airfare Sale willdeliver an overwhelming response!”
In December2017, Australia achieved its Tourism 2020 strategic goal ofover 300,000 arrivals from India, three years ahead of target. India iscurrently the 8th largest inbound market, with 318,100 tourists visitingAustralia during the year ended March 2018. For the year ended, December2017, Indian visitors spent A$1.43 billion (approx. Rs 7,150crores) on their Australian trips, an increase of 16 percent over the previous year. This is the fourth year where TourismAustralia has recorded solid double-digit growth in both arrivals andspend, indicating the destination’s growing preference among Indians.
Dealsoffered by airline partners for the Great Australian Airfare Sale 4.0are as below:
Bookingperiod: June 1 – 21, 2018
Travelvalidity: Up to June 30, 2019