The Prophets wins PR mandate for CrossBow Miles
Bangalore, November 8, 2017: The Prophets has been awarded the PR mandate for CrossBow Miles – A Billion Steps for India – a one of a kind campaign in which Srishti Bakshi, a United Nation’s Empower Woman Champion for Change 2016 - 2017, is walking 3,600 kilometers from Kanyakumari to Kashmir. Srishti will walk 260 days through villages and towns, mobilizing communities to make India a safer country for girls and women by empowering them with digital and financial literacy. In a keenly fought pitch between some of the industry’s leading international PR firms, Srishti the founder of CrossBow Miles and the brainchild of the Billion Steps for India campaign, selected The Prophets to roll out an integrated communication campaign that will include reputation management, content management, brand communication strategy and media relations.
Speaking on theassociation, Srishti said “Aftermy initial connect with The Prophets, I knew this was going to be my home formy campaign for women’s safety. The personal attention from the management onmy endeavor assured me that I was in good hands. We have had an incredible 50days with media from day one. The Prophets have been phenomenally professionaland dynamic in supporting my project. The engagement with media and people havebeen wide and deep with effortless ease”
Srishti’s campaignwill conduct over 100 workshops on women's safety and rights, digital literacy,financial literacy, sanitation and hygiene. Srishti will walk through thestates of Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra, MadhyaPradesh, Rajasthan, Uttar Pradesh, Delhi, Haryana, Punjab and Jammu &Kashmir. Srishti’s campaignhas attracted an array of eminent partners and collaborators, each showingsupport for the cause in different ways. Internet Saathi by Tata Trusts& Google, Project Fuel, Apple, Facebook, L&T Financial Services;Reckitt Benckiser, through its Dettol Banega Swachh India campaign; theJaagran Group; ITC Vivel with its #AbSamjhautaNahin campaign; and Indian Oil.
Trigam Mukherjee, Founder and Managing Director of The Prophets: It isn’t every day that PR agencies get theopportunity to work on campaigns like this, that aim to change not just thelives of people, but our society and country. Women are the center of oursocietal fabric – by empowering them, we can bring about a change. The Prophetsis honored to have been selected as the PR agency for this unique campaign, andwe know we will see the ripple of change multiply as we walk with Srishtiacross India. The Prophets currently managescommunications for several Indian and global enterprises in healthcare,education, consumer durables and FMCG sectors .