This International Women’s Week, Kotak General Insurance pledges to #DriveLikeALady

Mumbai, 6th March, 2019: Kotak Mahindra General Insurance Company Limited (Kotak General Insurance) today launched its social campaign, #DriveLikeALady, to celebrate International Women’s Week. As per its own experience, the company observed a difference between the driving habits of its male and female policyholders. Kotak General Insurance found that female drivers are much safer and have lower claim experience vis-à-vis their male counterparts.

Speaking on the occasion, Mahesh Balasubramanian, MD & CEO, Kotak General Insurance, said, “Women tend to be more caring, patient, poised and calmer than men. This also reflects in their driving behavior. Therefore, if men were to imbibe this positive attitude, our roads will be a lot safer. This thought formed the genesis of Kotak General Insurance’s #DriveLikeALady campaign. In addition to this, our claims data clearly identifies women drivers as being safer and more mindful of the road and safety rules. It is visibly reflected in the marked difference in claims filed by male and female policyholders. #DriveLikeALady campaign is our tribute to contemporary Indian women who are driving a discernible change in road safety while fighting deep rooted societal biases.”


Speaking on the campaign, Sabyasachi Mitter, Founder and Managing Director, Fulcro, said, “#DriveLikeALady is truly an inspirational campaign that seeks to celebrate safe driving that women embody as well as walk the talk by offering special premium rates for women policy holders.”


Kotak General Insurance has announced special premium rates for its female policyholders as part of its private car insurance offering. To know more about the special rates, one can visit Kotak General Insurance’s website 

(, call on its toll-free number 1800 266 4545 or visit a Kotak General Insurance branch.

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