TIMES INTERNET PARTNERS WITH TRUECALLER TO QUICKEN AND STRENGTHEN SIGN-UP PROCESSES FOR USERS

New Delhi, November 9, 2017: Times Internet Ltd. (TIL) has entered into a partnership with Sweden-based communications and mobile identity platform Truecaller, to make sign-ups and phone number verifications easy for its users. The tie-up is in line with TIL’s unique ‘Single Sign On’ initiative, the objective of which is to increase user convenience by providing a homogeneous sign-up and log-in interface across all TIL web and mobile properties. Times Internet, with its 37+ digital properties, already offers unified logins (SSO) and loyalty. However, this new tie-up with Truecaller will further smoothen the sign-up and authentication processes for TIL’s customers, of whom 75% access the portals through their mobile devices.

Truecaller’s mobilenumber based identity solution - ‘Truecaller SDK’ (Truecaller SoftwareDevelopment Kit) innovation has made mobile authentication exclusivelynumber-based since mobile numbers are highly personalized and user-specific.This enhances security and convenience by eliminating the hassle of repeatedOTP (One-time Password) SMS-based logins.  Commenting on thepartnership, Gautam Sinha, CEO ofTimes Internet said, “Consistent to our flywheel strategy, andcatering to a mobile first customer base in India, TIL understands the need toreduce friction and make the experience seamless  acrossproperties.” 

 

Commenting on thepartnership, Priyam Bose, Director& Head, Global Developer & Startup Relations, Truecaller said,“Mobile number has become the primary identity in India. We are excited topartner and integrate Truecaller SDK, our mobile identity solution into TIL’sweb and mobile platforms to bring ease of access to our diverse audience acrossits properties. The more touch points we can bring to our users, the more valuewe can add to their lives in India’s fast-maturing mobile-first market.” 


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