TIMES NETWORK launches its second English General News Channel - Mirror NOW
March 23, 2017: TIMES NETWORK, a part of India’s largest media conglomerate, The Times Group, on Wednesdaylaunched its second English General News Channel - Mirror NOW. The channel will serve the expanding universe of National English Audience which is seeing growth on account of increased awareness of socio-economic issues and rapid digitization. Mirror NOW is a differentiated offering which will highlight issues that impact our daily lives. The channel will attempt to cover subjects like Crime, Women’s safety, Traffic woes and civic issues such as Cleanliness, Health, Environment, Power, Water etc., to make India a better place to live. The channel is being launched on the erstwhile Magicbricks Now platform which is already well distributed on all leading Cable and Satellite networks. This will give the new channel a major head start in this highly competitive space.
Commentingon the occasion, M K Anand MD & CEO TIMES NETWORK said "DeliveringIndia's number 1 English news channel - TIMES NOW, for the last decade or so,has given us invaluable and incomparable experience and infrastructure that webelieve has the capacity to produce more. And the News flow that this nation of1.3 billion produces is impossible to contain in one linear stream. Hence, oursecond offering -- Mirror NOW. The tone and style and result focusedjournalistic approach will be the same as TIMES NOW. I think there is room fordifferentiated segments within National News to deliver another winner."
Rahul Shivshankar, Chief Editor,TIMES NOW said, “Asa network that caters to 100 million urban affluent viewers in India, it wasimportant for us to diversify our channel offering and content. With the heavynews flow and emergence of new political and economic centres there was ateething need to launch a new channel to cater to this segment. We want toprovide rich and in-depth content to our viewers and hence our new offering –Mirror NOW. With this channel we aim to strengthen our position as the leadingEnglish Broadcast Network and continue to inform, engage and inspire ouraudience.”
FayeD’Souza, Senior Editor, Mirror NOW added “With Mirror NOW, thefocus will be on citizens and their choice for differentiated content. MirrorNOW will cultivate a loyal viewership with news that affects citizens'day-to-day lives. The channel and our flagship show, 'The Urban Debate', willshine an uncomfortable spotlight on apathy, inefficiency and corruption that isthe root cause of most problems we face as Indians today. 'The UrbanDebate’, the emerging platform for raising citizens' issues will nowrun on Mirror Now at Prime Time between 8pm and 10pm.”