Toyota delights Government Employees adding Innova Crysta under ‘Drive the Nation’ campaign

Bangalore, March 14th 2018: Taking ahead the success story of first 3 phases, Toyota Kirloskar Motor has further extended the benefits of its special initiative for government employees - “Drive the Nation” to the segment leading MPV Innova Crysta in the new year. So far applicable on the Etios series and Corolla Altis, the campaign has been highly appreciated across the country contributing to around 7% of the total sales and 11% to Etios sales in the personal segment.

Rolled out in 2016 in-line with Toyota’s customer firstphilosophy, a driving force behind all innovative products and services, “Drivethe Nation” campaign offers a range of benefits starting from affordablefunding solutions focused on low customer acquisition cost, attractive offerson Toyota Protect Insurance and Toyota Genuine Accessories and unmatchedextended warranty. Now, the benefits under the campaign will be applicable tothe Etios series, Corolla Altis and Innova Crysta.

 Drive the Nation scheme presents 100% On RoadFunding for a tenure of 8 Years for serving and retired government employeeswith Zero Down Payment and Lowest EMI. “Drive the Nation Champions” have beenappointed in each of the sales outlet of Toyota in order to give dedicatedattention to all government employee enquiries. This promotional offer will besupported through Toyota’s large sales and service network spread across thecountry.

 Speaking on the initiative, N Raja, DeputyManaging Director, Toyota Kirloskar Motor Pvt. Ltd said, “Customer delighthas been an integral part of Toyota’s growth strategy in India, and we haveconstantly tried to offer ever better cars and is always a step ahead inbringing value added services to the consumers . “Drive the Nation” is oureffort to build a strong relationship with the government employees who areserving our nation with relentless dedication and determination.  Eversince the roll-out of the campaign in 2016, we have received great responsewhich very well reflects the trust that customers have on Toyota products. Inline with the growing demand from customers and to further enrich the campaign,we have included the Innova Crysta – the highest selling  legendary MPV inthe market known for the supreme luxury, power, safety, high resale value, lowcost of maintenance.

 We are thankful to our customers for theircontinued patronage to brand Toyota and hope more government employees becomeproud Toyota owners”, he added.

 The Innova 'Crysta' from the brand Innova –synonymous to the MPV segment, is crafted with thoughtful features and greatattention to detail, that combines revolutionary technology and sophisticationof Toyota. The product comes with tough and sophisticated exterior, enhancedinterior, powerful and efficient powertrain and uncompromised luxury with aliving-room-like comfort never seen before. Safety being one of the mostimportant aspects in all Toyota vehicles, the product offers standardized 3 SRSAirbags along with ABS, EBD & BA across all grades in the new InnovaCrysta.


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