Toyota enters the Indian B-High segment with its world-class sedan - Yaris

Bangalore, 8th February, 2018: Toyota Kirloskar Motor today added to the excitement of Auto Expo 2018 with the unveiling of Yaris – one of the most anticipated launch this year. With Yaris the leading auto manufacturer marks its entry into the highly competitive B-segment in India. Built on Toyota’s renowned philosophy of QDR (Quality, Durability & Reliability) this world class sedan is as advanced as it is luxurious. Under the Development concept of “the New Value Pioneer” Yaris offers distinctive design, spaciousness, quality and comfort comparable to higher class vehicles.

Yaris, namedafter the Greek goddess Charis who embodies Beauty andElegance, dons a premium fascia. The model has gained international reputationfor its five distinctive attributes - advanced and emotional design, expansivecomfort, superior ride quality and quietness, dynamic efficiency andclass-leading safety and technology.  

Sharing histhoughts on how Toyota is ushering in a new motoring experience in the nation, Mr.Takatomo Suzuki - Chief Engineer, Toyota Motor Corporation said, “Weare delighted to mark Toyota’s entry in the B-high segment in India with theYaris - “The New Value Pioneer”. We see Yaris as a model that will introducenew customers to brand Toyota in the country. We have developed our new sedanwithout compromise to embody the Indian car buyers’ overarching desires for apremium and high-performance vehicle. We are certain that the design concept ofYaris, which is inspired by actual customer needs rather than traditional ideaswill exceed expectations. Our focus has been on creating a distinctive,superior car with intuitive functions that is set to lead the next generationof B-High segment and simultaneously drive an emotional connect with the Indiancustomer base.” 

Alsopresent at the unveiling Mr. Akito Tachibana, Managing Director - ToyotaKirloskar Motor said,“At Toyota, we always strive to evaluate the evolving customer expectations& dynamics of the market. The Indian economy which is growing at a fasterpace witnesses customer lifestyle transformation with higher disposableincomes. We see high market potential with growing population of Indian middleclass families aspiring for more advanced features, safety, space, luxury,style and comfort.  We truly understand and value the expectations of theconsumers to deliver ever better cars with our renowned best-in-classTechnology, Safety and Innovation.  

Oursuccessful & leading models in India – Innova Crysta & Fortuner, havebeen a great learning experience and we are here today to take this learningahead with the most celebrated world class sedan, the launch of Yaris for thedesirous Indian consumers at focus.  Toyota Yaris has already establisheditself as one of the most acclaimed model around the world giving a strongcompetition to other global models in the segment. With unique featurescustomized for Indian market and a CVT option, we hope the vehicle willstrongly appeal to Indian families especially the women drivers in India.” 

Speakingon the new offering Mr. N Raja, Deputy Managing Director, Sales & Service,Toyota Kirloskar Motor said, “It gives us immense pleasure to present our world classsedan to our Indian customers with unique presence and advanced features todeliver a true Toyota experience. Most Dependable family cars, premiumMPV, popular off roaders, world class sedans to electrified vehicles we haveintroduced products in the Indian market keeping in mind evolving customerneeds.  Yaris is built on the Toyota philosophy of QDR offering 12first in segment features like Power Driver Seat, 7 SRS Airbags, Roof MountedAir Vents, TPMS, Front Parking Sensors, All Wheel Disc Brakes.Yaris commandsattention and connects emotionally with globalized young aspirational buyers withits cutting edge exterior design and state of the art interior design.  Itis our aim to give customers in India a car that exceeds expectations. We wouldlike to thank our valued customers for their loyalty and we hope that they willcontinue to show the same appreciation to this new product.”

Testament toits unbeaten safety features, Toyota Yaris recently received 5-star safetyratings from the New Car Assessment Program for Southeast Asian Countries(ASEAN NCAP). 

The bookingsopen for customers from April 2018.


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